True Fit Named “Cool Vendor” in Gartner Report

Mindmarker Recognized by Gartner as 'Cool Vendor' for 2016 - e-Learning  FeedsOn April 13, 2016, Gartner issued its 2016 “Cool Vendors in Digital Commerce Marketing[1]” report. True Fit is excited to be included among the list of innovative, impactful and intriguing products and services available to marketers to transform their digital commerce tactics. As consumer expectations of shopping experiences shift, digital marketers are being pushed to enhance and evolve their strategies. As such, the Gartner report evaluated offerings from a broad range of vendors, with capabilities from analytics to virtual reality to natural-language processing. Additionally, it provided recommendations for digital marketers on how each vendor may help brands achieve commerce success.

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True Fit helps retail and brand marketers overcome the online fit challenge. Our Genome™ for footwear and apparel uniquely connects the relationship between millions of shoe and clothing styles from more than 10,000 brands to more than 100 million consumers. Its ability to understand and connect product style attributes to consumer preference allows True Fit’s engines to advance retailers’ ability to connect brands’ products with consumers that will love and keep them with increasing relevance and efficiency. To access the complete 2016 Cool Vendors in Digital Commerce Marketing report, visit


Thanks to Gartner for the recognition! If you’re interested in learning more, check out our press release and visit our website:


[1]Gartner “Cool Vendors in Digital Commerce Marketing” by Kirsten Newbold-Knipp and Jennifer Polk, 13 April 2016. Disclaimer: Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.