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As part one of our two-part series on brand partner and iconic denim house Buffalo Jeans, we spoke with Women’s Denim Design Director Alisha Lager about the longevity of denim and how size is nothing but a number. Read on and get inspired by this passionate industry player.
How did you get started in the fashion business and how has the industry changed since then? When I was a kid, my father and I would go to the mall every week and make a game out of guessing which clothes would sell out and which ones would end up on sale. I became fascinated by the idea of trends. The concept that someone would buy something and cherish it dearly for a few months and then discard it only a short time later was baffling to me. While studying fashion in college, I worked at Diesel selling jeans. I immediately fell in love with them. People bought them to live in, to cling to forever; they were an investment for your life. After that experience, I decided that I wanted to make things that people wanted to hold on to: something that they could make memories in, something that would stand the test of time. As the industry circles increasingly around fast fashion, I believe more and more in the longevity of denim.
"I decided that I wanted to make things that people wanted to hold on to: something that they could make memories in, something that would stand the test of time."
- Alisha Lager
What makes for a perfect fit?As a Californian I feel like it’s imbedded in my DNA to say “comfort,” but beyond that I think it’s about finding a good proportion for your body type.
Which items in your closet do you turn to again and again?Wool sweaters, silk blouses, cotton jeans… I love natural fibers. They always look more beautiful over time and are the most comfortable to wear.
How would you describe your style? I wear a lot of pants! Why don’t women wear pants anymore? I would love to see Beyoncé in a good pair of pants.
What inspires you to do the work you do?I like that I make the item in people’s closets that they turn to time and time again. I like designing clothes that people can’t imagine living without.
What are some of the mistakes people make when shopping for clothes?I think a lot of women get caught up in the size while shopping and sometimes buy things that don’t fit.Size is nothing but a number and it has nothing to do with how a woman should see herself. I have bought everything from a size 0 to a size 12….If it fits, I wear it.
What’s your style mantra this season? Which pieces/silhouettes are your must-haves?High rises and long inseams! The flare is back with a vengeance and I plan on making myself look 10 feet tall.