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Macy’s Recognized as "Digital Genius" for Implementation of Omnichannel Features

L2-Gartner-Logo-adaptive-320.jpgAs the execution of innovative strategies becomes more widespread in retail, retailers are noticing significant improvements in their overall performance. Customer engagement and improved conversion rates are a few of the benefits associated with new technologies.

A recent article from Footwear News discussed findings from Gartner L2's study, which found that 49% of retailers have implemented fit tools on their PDP compared to 24% from the previous year. The firm named True Fit client, Macy’s, as a ‘Digital Genius’ for the retail giant’s efforts to improve the e-commerce experience.

Much of the retailer’s continued success is due to the implementations of omnichannel features. Improvements include tailored search capabilities, social media engagement and in-store availability on product pages.  The report also applauded Macy’s digital marketing efforts, as products organically appear against 45% of all searches and 49% of apparel searches.


Footwear continues to expand in the e-commerce sector as improved data collection reduces the need of trying on a variety of shoes in traditional brick-and-mortar stores.

DSW was recognized for their implementation of True Fit’s technology in order to provide accurate size recommendations to customers who shop online. True Fit’s technology was noted not only for its accuracy, but also for its automatic save feature. This feature provides automatic size recommendations as the customer continues to shop.

True Fit’s personalized fit and style recommendations help improve the online shopping experience and ensure customers can find the right clothes and shoes that they'll love and keep, without having to rely on inaccurate size charts. We are proud of our partners' continued efforts to improve the e-commerce experience!