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Strut for Scholarships: True Fit Sponsors Runway Battle at Shop.org Digital Summit

At last week’s Shop.org 2015 Digital Summit in Philadelphia, True Fit sponsored the first ever Strut for Scholarships Executive Runway Battle. The runway show took place at True Fit’s exhibit-turned catwalk, and featured retail leaders and influencers in a friendly showdown for charity, the NRF Foundation’s Ray Greenly Scholarship.

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Among the participating executives stood: Joe Megibow, Chief Digital Officer, American Eagle Outfitters; Scott Silverman, former Shop.org Executive Director; Josh Krepon, VP of Global Digital Commerce, Cole Haan; Elaine Rubin, Founder and former Chairman, Shop.org; Ivy Chin, SVP of eCommerce & Omnichannel Digital, Belk (and Shop.org Board Member); Chuck Davis, former CEO of Fandango, TCV Venture Partner, and CEO of Swagbucks.com; Jessica Murphy, Co-Founder, True Fit; Ken Seiff, Founder of BlueFly.com, former Head of eCommerce at Brooks Brothers, and current Managing Partner at Beanstalk Ventures; Jeremy Levine, VP of Global eCommerce Operations, Michael Kors; and Milton Pappas, SVP and Chief Digital Officer, New York & Company (and Shop.org Board Member).


The cornucopia of executive talent competed to out-vogue each other on the runway for the honor of presenting a check from True Fit on behalf of all participants to the NRF Foundation. Four of the five scholarship finalists also joined the digital retail leaders on the runway. Ultimately, the Shop.org community selected Elaine Rubin and Jeremy Levine as co-winners, and together they presented a check from True Fit on behalf of all executives to the NRF Foundation.


Further, in conjunction with the Executive Runway Battle, a variety of True Fit’s brand partners supported the cause by contributing looks that were featured in two related runway shows with professional models. Participating brands included Ted Baker, Karen Kane, Free People, Cole Haan, Andrew Marc, Misook, TravelSmith, Carhartt, Crown & Ivy, Cooper & Ella and C/MEO Collective.

On Wednesday, October 7, Brad Brown, SVP of Digital Retail at REI (and Shop.org Board Member), announced Matthew Rudin from the University of Pennsylvania as the winner of the first place $25,000 scholarship. Nichole Fallis (University of North Texas), Christopher Gray (University of North Carolina at Chapel Hill), Mariana Flores Sosa (Savannah College of Art and Design), and Joseph Quan (University of Pennsylvania) were each awarded $10,000 scholarships as runner ups.

C78A2305 For more on the Ray Greenly Scholarship and to meet the scholarship Class of 2015, please visit: https://nrf.com/career-center/scholarships/ray-greenly-scholarship/class-of-2015