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Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Boston
60 State Street
12th Floor
Boston, MA 02109
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Europe HQ: London
1st Floor, Golden Cross House
8 Duncannon Street
London, WC2N 4JF

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We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More


Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.


The world's
leading retailers
are on the
True Personalization

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.


Better Data
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction. 


New on the Blog

Back to Basics: Forbes Reports Kohl’s Boosts Sales through Improved Customer Analysis

The leading department store for fashion-forward men’s, women’s, and kids footwear and apparel, Kohl’s, is increasing their efforts to effectively tune into their customers wants and needs, according ...

Shop True to Your Children with True Fit Kids

True Fit is excited to announce that DSW is live with True Fit Kids. DSW carries a variety of men’s, women's and children's footwear. True Fit Kids aims to provide the same size recommendations th ...

Join Us for the Next Webinar: Introducing True 360 and True Insight

True Fit has organized the largest connected data set for apparel and footwear through partnerships with thousands of top brands, the world’s leading retailers, and millions of consumers. With the ...