Identify buying trends accross customer segments
The Purchase Brand & Price Point Dashboard provides a view of the types of purchases the brand's customers are making across True Fit's platform. It helps retailers to understand what brands their customers are purchasing and how much are they spending by category.
The Attributes Dashboard visualizes which audiences are buying which attributes across product categories so that brands can grow their understanding of shoppers and their preferences . This information can be used to adjust which products are promoted in targeted marketing.