Boston | London | Berlin | Mumbai

PR or Media inquires: communications@truefit.com

Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Boston
60 State Street
12th Floor
Boston, MA 02109

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Europe HQ: London
Thanet House
231-232 Strand,

London, WC2R 1DA

True Fit India
No.306, A-Wing, Boomerang, 
Chandivali Farm Road, Chandivali,
Mumbai, Maharashtra, India, 400072

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We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More


Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.


The world's
leading retailers
are on the
True Personalization

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.


Better Data
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction. 




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Old Navy, Levi’s and Ann Taylor Named Favorite Fitting Among Shoppers Across Generations

Over the last several months, True Fit’s Analytics team analyzed data from 18,933,548 users from 30+ countries in order to highlight consumer behaviors when asked to think about their favorite fit ...

WEBINAR RECORDING: Predict the Style and Size Each Consumer Will Love and Keep

In the age of the consumer, many retailers are working to better understand consumer preferences and offer personally relevant shopping experiences for every shopper. Consumer, product, and transactio ...

7 For All Mankind EU Reports 3x More Conversion for True Fit Shoppers

The leading retailer of premium denim, 7 For All Mankind EU, recently partnered with True Fit in order to gain a better understanding of shoppers across regions and further optimize data collection ...