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    True Fit In The News

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    H&M Tops UK Consumers’ Favourite Fitting Brands, True Fit Data Shows

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    Fashioning the perfect fit – the UK’s favourite fitting brands revealed

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    Getting Personal: How can retailers and brands create a more personalised experience for shoppers online, and keep them coming back time again?

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    Hotter to “build confidence” with new True Fit partnership

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    True Fit appoints industry leaders as CTO and General Counsel to underpin scaling growth plans

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    True Fit announces new CTO among strategic exec team hires

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    Bracketing: Fashion’s hidden returns problem

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    Fashion Network

    Golden Quarter digital fashion sales strong despite December slowdown

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    Retail Tech: True Fit Nabs $30M, Johnston & Murphy Adopts Yoobic, Rakuten Taps Afterpay

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    Fashion Network

    True Fit raises $30m as revenue soars

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    The Industry Fashion

    True Fit raises $30 million as revenue grows 85%

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    Marilyn Monroe’s Dress Size Myth: Why Fashion Must Size Up

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    How TikTok put ‘mid-size’ at the frontier of body inclusivity

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    New technology helps women find clothes that fit

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    Rethinking the store of the future

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    Amid Pandemic, Fitting Rooms Try Virtual Tech on for Size

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    Virtual fit’s role in retail’s recovery

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    True Fit Shares Holiday Shopping Trends Analysis for 2020 Planning

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    It’s Not You. Clothing Sizes Are Broken

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    Up Close: In Conversation with True Fit’s Jessica Murphy

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    Female Founded: An interview with Jessica Murphy of True Fit

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    The future of fashion in contactless commerce

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    Sarah Curran-Usher joins True Fit

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    The Sizing Struggle: Is Consistent Fit a Possibility or Pipe Dream?

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    Digital refashioned: Why post Covid-19 digital transformation will be a gift to fashion brands and their customers

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    One size doesn’t fit all: How clothing companies are making sure customers find their ‘true fit’

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    Total UK online fashion orders up 115% in May, but AOV remains down

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    Total UK online fashion checkouts up 93% in June

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    Malls Are Following Online Stores' Lead With Virtual Sizing Experiences

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    7 For All Mankind UK sees three times more conversions with fashion personalisation platform

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    N Brown offers smarter size recommendations through True Fit

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    Quiz offers True Fit’s AI-powered sizing tech across all its online ranges

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    UK retailer Quiz selects True Fit solution to improve customer service

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    One Size Fits None: Are Standardized Clothing Sizes Just A Fantasy?

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    Google Cloud VP of Retail Carrie Tharp: Cyber Monday is 'make or break'

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    I Tried A Size 12 At Four Different Stores And They Were All Totally Different

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