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DEMO THE PLATFORM
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Press
True Fit In The News
Using Tech to Tackle Retail’s Returns Problem
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True Fit + Dia & Co featured in Rivet Magazine
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How Brands Can Win Via the Extended-Size Market
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How can retailers tap Into the post-covid cost of living conscious consume
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How firms are using AI to cut their carbon emissions
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H&M Tops UK Consumers’ Favourite Fitting Brands, True Fit Data Shows
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Fashioning the perfect fit – the UK’s favourite fitting brands revealed
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Getting Personal: How can retailers and brands create a more personalised experience for shoppers online, and keep them coming back time again?
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Hotter to “build confidence” with new True Fit partnership
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True Fit appoints industry leaders as CTO and General Counsel to underpin scaling growth plans
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True Fit announces new CTO among strategic exec team hires
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Bracketing: Fashion’s hidden returns problem
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Golden Quarter digital fashion sales strong despite December slowdown
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Retail Tech: True Fit Nabs $30M, Johnston & Murphy Adopts Yoobic, Rakuten Taps Afterpay
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True Fit raises $30m as revenue soars
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True Fit raises $30 million as revenue grows 85%
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Marilyn Monroe’s Dress Size Myth: Why Fashion Must Size Up
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How TikTok put ‘mid-size’ at the frontier of body inclusivity
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New technology helps women find clothes that fit
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Rethinking the store of the future
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Amid Pandemic, Fitting Rooms Try Virtual Tech on for Size
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Virtual fit’s role in retail’s recovery
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True Fit Shares Holiday Shopping Trends Analysis for 2020 Planning
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It’s Not You. Clothing Sizes Are Broken
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Up Close: In Conversation with True Fit’s Jessica Murphy
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Female Founded: An interview with Jessica Murphy of True Fit
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The future of fashion in contactless commerce
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Sarah Curran-Usher joins True Fit
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The Sizing Struggle: Is Consistent Fit a Possibility or Pipe Dream?
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Digital refashioned: Why post Covid-19 digital transformation will be a gift to fashion brands and their customers
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One size doesn’t fit all: How clothing companies are making sure customers find their ‘true fit’
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Total UK online fashion orders up 115% in May, but AOV remains down
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Total UK online fashion checkouts up 93% in June
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Malls Are Following Online Stores' Lead With Virtual Sizing Experiences
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7 For All Mankind UK sees three times more conversions with fashion personalisation platform
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N Brown offers smarter size recommendations through True Fit
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Quiz offers True Fit’s AI-powered sizing tech across all its online ranges
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UK retailer Quiz selects True Fit solution to improve customer service
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One Size Fits None: Are Standardized Clothing Sizes Just A Fantasy?
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Google Cloud VP of Retail Carrie Tharp: Cyber Monday is 'make or break'
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I Tried A Size 12 At Four Different Stores And They Were All Totally Different
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