OVERVIEW
Put your
data to work
From demographic, body, style preference, and fit data derived from True Fit’s registration data, to AI-driven brand affinity lists, to style and fit recommendations powered by our True Discovery and True Confidence algorithms, the True Fit Platform is home to a robust set of consumer data. True 360 connects these key data points around each unique shopper, creating a detailed view of every shopper so that retailers can serve them better. This data can then be integrated with a retailer's CRM to power enhanced personalization across the retailer’s entire personalization stack.