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Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Boston
60 State Street
12th Floor
Boston, MA 02109
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Europe HQ: London
1st Floor, Golden Cross House
8 Duncannon Street
London, WC2N 4JF

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True 360™

New customer intelligence directly to your CRM to enrich your 360 customer view and supercharge your entire personalization stack.


“We’ve already seen the power of the True Personalization Platform when our customers engage with True Fit’s recommendations on our site.  Now we’re excited to expand that benefit to every customer interaction and experience by using True 360 data directly in CRM, and have it available to our other partners and software providers to make every interaction with Kenneth Cole products more personal, more relevant.”

-TJ Papp  |  Vice President Digital and Ecommerce  |  Kenneth Cole Productions

OVERVIEW

Put your
data to work

From demographic, body, style preference, and fit data derived from True Fit’s registration data, to AI-driven brand affinity lists, to style and fit recommendations powered by our True Discovery and True Confidence algorithms, the True Fit Platform is home to a robust set of consumer data. True 360 connects these key data points around each unique shopper, creating a detailed view of every shopper so that retailers can serve them better. This data can then be integrated with a retailer's CRM to power enhanced personalization across the retailer’s entire personalization stack.






 

Combine the power of Confidence and Discovery
to delight your customer like never before

 


True 360 to personalize the entire stack, both homegrown and third parties

By having True 360’s customer data inside your CRM or CDP, gives retailers complete flexibility to power custom experiences for all shoppers across sites, in stores and call centers, chatbots and beyond without having make outside API calls in real time.   We supply the intelligence and your team has ultimate creativity with how to use it, all without having to call an outbound service to maximize performance.

Build a more
comprehensive
view of shoppers

Connect new consumer data from True 360 to your existing BI and analytics.

>> Learn how to build more comprehensive customer profiles and smarter marketing campaigns with True 360
 

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