Providing retailers and brands unparalleled insights to optimize marketing, merchandising, and product development.

“We have had around 2.5 million customers sign up for a True Fit profile on the site, have recommended sizes 20 million times, and seen huge adoption rates. We find customers that do interact with it return a lot less than those that don’t. True Fit helps drive 6%-8% in net revenue. The data insight is really powerful, and helps us spot gaps and know where to expand the range.”

Madeleine Melson
Director of Customer Insights, House of Fraser