Make shopping for Dad easy and fun this Father's Day. With Global Golf and Fairway Style's partnership with True Fit, the perfect apparel and footwear is right at your fingertips.
June 16-19, 2022 at The Country Club in Brookline, Massachusetts - the greatest PGA golfers in the world will ascend on the New England course for this year’s U.S. Open. Keeping with tradition, the tournament happens to conclude on Father’s Day.
Will you and Dad be watching the U.S. Open this Father's Day or will you be out on the course getting some swings in? Whether he is gearing up for the season or his game is in full swing, True Fit and GVC have you covered with a one-stop shop to up Dad’s golf game. Our Shop For Others feature will guide you to the best fit recommendation for Dad in golf polos, pants and shoes, enabling you to get Dad the perfect fit this year!
About the Partnership
For over 20 years, Global Value Commerce (GVC) has been one of the leading e-commerce retailers dedicated to addressing the needs of golf enthusiasts worldwide from new and used equipment to apparel and footwear.
As two of the leading brands within the GVC portfolio, Global Golf and Fairway Styles have become main destination sites for golfers who are seeking new golf equipment, previously played gear, accessories and apparel. With their UTry program, (a try before you buy policy for golf gear) shoppers are given the opportunity to try out brand new products from the game's top brands for 14 days.
Global Golf has built trust and confidence with their shoppers that they will get the best equipment for their golf game. GVC wanted to bring this same level of confidence to shoppers in its apparel and footwear categories, which offers a unique and curated collection of various top brands. Whether the season is in full swing or golfers are just gearing up, it was important to the GVC team to build an experience that kept golfers coming back to their site for more than just a new club or golf bag but to outfit them throughout the season.
“True Fit has been a great addition to Global Golf and Fairway Styles. It has helped drive sales and increased conversion rates for True Fit customers by more than 3X our normal conversion rates. We also know that True Fit customers are more loyal shoppers and shop with us more frequently due to the ability to find their correct size every time." - GVC
One shopper who used True Fit at Fairway Styles said “I had a lot of luck ordering the correct size based on the recommendation.”
Customers who have this great fit experience are more likely to revisit to shop more frequently. And Global Golf and Fairway Styles saw exactly this with a reported 217% order per shopper lift for those that shopped their apparel with True Fit. The 250% conversion lift for shoppers who used True Fit to get a size recommendation was a direct result of being confident the clothing and footwear would fit, mitigating the likelihood that they would have to make fit related returns.
Global Golf and Fairway Styles have seen a 250% conversion lift for True Fit shoppers.
True Fit daily shoppers revisit 57% more frequently than other competitive gear and golf brands.
Shopping with True Fit leads to brand loyalty with those looking for gear also buying apparel yielding a 217% order per user lift.
Let Global Golf and Fairway Styles help you hit a hole in one shopping for Dad this Father’s Day!