True to You Blog

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July 1, 2026

How Apparel Brands Can Build AI Shopping Agents That Don’t Guess on Fit

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June 24, 2026

Why Apparel Shoppers Abandon Their Cart, and Why Discounting Is the Wrong Fix

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June 16, 2026

Will This Actually Fit Me? Jessica Murphy on Why AI Shopping Agents Need Fit Intelligence

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June 4, 2026

PDP Size Guidance vs. Fit Intelligence

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May 21, 2026

Fashion ecommerce conversion rate benchmarks: what good actually looks like

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May 8, 2026

How fit recommendation technology works: what to look for when evaluating platforms

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May 6, 2026

How Fit Finder Tools Work (And What Separates Good From Bad)

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April 30, 2026

What Is Digital Fitting? How Retailers Are Using It to Convert More and Return Less

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April 21, 2026

Why your ecommerce return rate won't budge, and the hidden behavior driving it

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February 17, 2026

True Fit Launches the First AI Shopping Agent Built on 20 Years of Real Fit Data

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February 17, 2026

True Fit Launches Agentic Commerce Fit Agent on Retailgentic Podcast

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June 25, 2024

Tech-Driven Trends: How AI is helping us get dressed.

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May 21, 2024

When Everybody has Access to AI, Unique Proprietary Data Sets will be the Biggest Differentiator

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May 21, 2024

True Fit: The Digital Fitting Tool Driving 900% Growth on Shopify

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March 7, 2024

Princess Polly x True Fit | AI Size Finder for Fast-Growing DTC Apparel