For Retailers For Shoppers

True to You

True Fit Wins 'Retail Tech of the Year'

Sunny Outlook: Summer Selling Season Preview

Retail Report: Inside Gen Z’s Favorite Brands

British Fashion Council: 23 million returned garments destroyed in the UK last year

Going to Shoptalk? Don’t miss the True Fit Cabana

Online Fashion Sales in December up 12% Year-on-Year, says True Fit’s Data

True Fit Named One of Built In's 2023 Top Places To Work

True Fit Reports UK Digital Fashion Sales up 53% in December

FatFace Launches True Fit to Build New Customer Acquisition and Reduce Ecommerce Returns

The Shop for Others Gift Guide: For Fashioning Fitness

The Shop for Others Gift Guide: Finding the Right Size for your Growing Little Ones

The Shop for Others Gift Guide: Sizing Up the Outdoor Explorer on your List

Gift the Perfect Fit this Holiday with True Fit - Part 01

How True Fit's Collaboration with Google Cloud is Unlocking Retailer Growth

The Changing Shape of the Digital Customer Experience

How to Use Retail Technology to Improve Fit Consistency for your Fashion Brand

How Lululemon Prioritized Fit to Launch Footwear

Kate Spade and True Fit Expand Partnership with European Launch

How to Reduce Ecommerce Returns with AI

How Retailers Can Prepare For Their Most Profitable Holiday Season Yet

How To Create Your True Fit

Maximizing Retail Traffic in the Face of Economic Headwinds

The Very Group Implements Size Technology Solution with True Fit

Global Golf in Full Swing with True Fit This Father's Day

Sarah Curran to Discuss how Retailers Can Turn Data into Decisions at Retail Week Live

The Webster Launches with True Fit

Give Mom the Perfect Fit this Mother's Day

Sarah Curran-Usher Speaking at London's Retail Technology Show

True Fit's Jessica Murphy Tackles Fashion's Fit Problem in Vogue AU

Sitting Down with True Fit's CTO, Raj Chandrasekaran

Meet True Fit at Shoptalk 2022

Find Your True Fit at Urban Outfitters

How Ralph Lauren Out'Fitted' Team USA With Technology-Led Apparel

The Holiday Lookback and Key 2022 Retail Trends

Listen to Episode 1 of True Fit's new podcast 'Unwrapping Retail's Return Conundrum'

True Fit Appoints Industry Leaders Raj Chandrasekaran as CTO and Tracy Gray as General Counsel

True Fit Named One of Built In's 2022 Top Places To Work

True Fit Wins 'Best Retail Insights' at VIP Awards

True Fit’s Managing Director, Sarah Curran-Usher, awarded Digital Leader of the Year at the Women in Tech Excellence Awards 2021

NRF 2022: Size Inclusivity and the Opportunity to Shape Brand Growth

Dressed Up or Dressed Down? What Consumers Are Purchasing Right Now Might Surprise You

Considering People and the Planet: How Sustainable Footwear Retailer Nisolo Put Themselves in a Position to Pivot

Forever New Sees 6.22% IRL with True Fit Partnership

True Fit Welcomes Sarah Curran-Usher as Managing Director of EMEA

Re-thinking Retail: How to Drive the Loyalty Loop

Retail Re-emerges: How Retail Leaders are Strategizing for Resilience

These Fashion Retailers Saw Total Checkouts Up an Average of 64% in April

Turn Browsers into Loyalists: How Personalized Experiences Drive Loyalty

Know Your Customer: Who Is Shopping for Apparel and Footwear Right Now?

Sustainable Fashion and Enhanced Experiences: Peruvian Connection Partners with True Fit

True Fit and Yieldify are Partnering to Optimize Your Customer’s Shopping Journey

True Fit Partners with Google Cloud to Host and Leverage the World’s Largest Data Set for Fashion

Allen Edmonds + True Fit Partner to Optimize the Online Shopping Experience

Learn More About True Fit and The True Partner Program at NRF 2020

Bamboo Rose and True Fit Partner to Hyper-Personalize Online Customer Experiences

Resolving Fashion’s Inconsistent Sizing Issue Through Data + AI

NRF 2020: Optimize the Consumer Experience and Power Relevant Personalization

Visualize Shoppers Unique Fit Details with Enhanced Recommendations

Bring Size & Style Guidance to Mobile Web

Use True Fit While Shopping Via Mobile

Reduce Size, Style, and Fit Hesitancy with Auto Size Select

Create a Seamless Shopping Experience with Add to Bag Feature

Shop for Intimate Apparel with Confidence Using True Fit

Shop for Kids with True Fit

Shop for Others with Ease and Accuracy

Increase True Fit Adoption Through Email Promotion

Increase Confidence With Behavioral Pop-Up Integration

Decoding the Data Collective: Traveling Profiles

The Art and The Algorithm: Does Age Drive Consumer Behavior?

For Comfortable, Stylish Closet Essentials, Find your True Fit at ROOLEE Today

The Personalization Gap: Personalize Every Touchpoint of the Customer Shopping Journey

True Fit Partners with Passage AI for Conversational Interfaces and Integration

Gerber Technology Partners with True Fit to Improve PLM Data Integration

The 80:20 Rule: Optimize Data and Analytics for Better Supply Chain Management

A Retail How To: Contextual, Relevant, and Personalized Email

Lane Bryant Partners with True Fit for New Bra Finder Initiative: Cacique Bra Finder powered by True Fit helps shoppers find bras that are true to you

True Fit Surpasses 75 Million Registered Users

“Understanding Returns is Complex” True Fit tells Total Retail

Buzzfeed Reporter Looks to True Fit for Answers about the Struggle with Sizes

Know Your Shopper: Stella the Style Sampler

True to You 2017 Video

True Fit Among 5 of Boston’s Best Companies

Shop Talk Private VIP Concert & Party with Ben Rector

Know Your Labels: Lucky Brand

Putting Boston on the Map as a Retail Tech Hub

Living a Lifestyle of Luxury with Ralph Lauren UK and True Fit

True One-to-One Personalization

Know Your Labels: Sean John

Sizing Explained: Why a Size 6 is not a 6 Across Brands

Fit for Fashion: Not Your Average T-Shirt

The Personalization Divide: Retailer Offerings vs. Consumer Expectations

True Life: Q&A with Rhonda Phillips, Senior Data Scientist at True Fit

The Future of Personalization Series: Part One - Confidence

True Fit and Brooks Bell Partner to Bring Retailers the Ultimate Value of Testing

True Stories: Garment Technologist & Pattern Cutter Maike Gunther of Izabel London

The Rise of In-Store Personalization: a Forrester Report

Miranda Kerr for 7 for All Mankind

Multiple Retail Destinations, One Customer Service Experience

From Beavers to Successful Co-Founders: A Babson Alumni CheckIn

Video: How to Get Fitted Instantly

Trying Fit on for Size – with Technology

Be Confident, Be Bold – Be True to You and Your Style

What Can Brands and Retailers Do After the Sale to Boost Loyalty and Retention?

The Globalization of E-Commerce

Read all about True Fit in today's Wall Street Journal

How to: Make a True Fit Profile

True Fit Brings Personalization to Bra Shopping

Shop True to Your Children with True Fit Kids