Fashion is personal and the clothes you love are an expression of who you are. But for some of us, finding what fits hasn’t always been the best experience, so we set out to change that. True Fit is a collective of fit-obsessed people combining decades of expertise in fashion, retail tech and data science to make shopping a seamless, hyper-relevant, return-free, deeply-rewarding experience. ‍
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This simple purpose has taken us so much further than we thought possible. We’ve gone from a widget on a page to understanding tens of millions of shoppers’ preferences, bodies, and styles on an almost DNA level. It’s this unique understanding of shoppers across brands and styles that gives us our unique angle on fashion and afforded us the trust of brands, retailers and consumers globally. Along the way, we’ve developed the leading tools, algorithms, and minds to build a data-led market and first of its kind fit tech, where customers can buy apparel seamlessly and confidently. Over the last two decades, we’ve worked directly with brands and retailers to understand how they design shoes and apparel. And we’ve learned what matters when it comes to fit: from dimensions and color, to materials and subtle design details. We’ve combined this knowledge with tens of millions of shopper profiles to create the world’s largest fashion data set - the Fashion Genome. This is at the heart of what we do, and it’s what gives us the power to connect you with the things you’ll love. True Fit is enabling a new type of shopping experience, with you at its core. We’re using machine learning and AI to match you with only what you’ll love, and we’ve made it available to everyone. Every body, every size, every brand.


What we do isn’t some nice-to-have.
It’s the future of shopping.