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Customer Stories

FatFace Launches
with True Fit

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LK Bennett brings AI to the Customer Experience with True Fit

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Discover how Lululemon Prioritized Fit to Launch Footwear

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Hotter Shoes

3.1% increase in incremental revenue lift in just three months

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Raised incremental revenue over 4% with True Fit

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Reduces Ecommerce Returns by 24%

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Forever New Reports 6.22% Net Incremental Revenue Lift and 4X Conversion from Enhanced Experiences

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Read how JCPenney & True Fit drove Shopper Engagement that Increased Revisit Rates

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150% Increase in Conversion;
50% Decrease in Size Sampling Returns

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“True Fit is the first partner I have worked with where the business case shared in the sales cycle actually matched the results”

- Phil Lewis | Director Digital Experience | Boden


"We saw positive results almost immediately and the impact of True Fit has been substantial.”

- Lesley McCormack | E-commerce Product Manager | M&Co.

Lane Bryant

"We can leverage our bras to drive her into the store. Our associates can build the basket with our great sportswear. True Fit reinforces our fit authority and gives her confidence to shop in store and online. All of these things together create loyal customers for life!"

- Marcy Schaffir | Senior Vice President | Cacique | Catherines Intimates

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J. Crew

True Fit users convert 38.4% more than Non-True Fit users


"True Fit has helped us bring the confidence our customers feel with the in-store fitting room experience, online."

- Haroun Saleemi | Head of Ecommerce | Quiz

kate spade

"We are already seeing significantly higher conversion rates with customers using True Fit."

- Craig Leavitt | CEO | Kate Spade

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7 for all mankind

3x More Conversion
for True Fit Shoppers

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lands' end

Lands’ End Delivers Global B2C and B2B Personalization

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Review took loyalty to the next level and achieved 2.54% incremental revenue increase sitewide

lands' end Europe

How Lands’ End Europe Generates over 5% IRL and Creates Customer Confidence with True Fit

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“Our partnership with True Fit is helping us communicate personally about fit and size to our customers, at scale in a way that is authentic and informed by rich data.”

- Graham McCulloch | Director Ecom Marketing & Merchandising | Ugg

N Brown

"Our partnership with True Fit allows us to enhance our customers’ journeys with personalised relevant experiences ensuring that we deliver better fitting products for our customers to make them look and feel amazing.”

- Adam Warne | CIO | N Brown

Discover how fit can improve your margins.