For Retailers For Shoppers

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Find Your Best Fit.

Get the best fit from your favorite brands with True Fit.
It’s free.

  True Fit Trusted by 80 Million Shoppers 

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Sign up
for True Fit.

It’s free!

Toss the measuring tape and get fitted in 20 seconds! Create a profile right here or at your favorite Retailers.

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How To Create Your True Fit

It's now easier than ever to make your True Fit profile.

Read more

Watch True Fit on Good Morning America

New technology helps women find clothes that fit

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Get Only What You Love.

Get your fit recommendations as you shop. Sizing is complicated so we’ve partnered with your favorite brands to fit you as you shop online.  We make shopping True to You.

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Your True Fit gets smarter as you shop. 

Already have your True Fit? Manage your True Fit profile for the best recommendations here.

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80 Million Shoppers Trust the Fashion Genome

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Thousand
Brands

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Million Active Members

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Billion Recommendations

Shop True to You.

Your True Fit is at your Favorite Brands.

Just look for the TrueFit_logo_100x100

Start your Shopping Adventure

Want True Fit at your favorite brand? Drop us a hint!

Want your True Fit at your favorite brand?

Drop us a hint!

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Learn + Manage

Make the most of your True Fit experience