Romney Evans and Jessica (Arredondo) Murphy (MBA ’06) took to Babson’s F.W. Olin Graduate School of Business in 2004 thanks to its strongest selling point: the campus is an incubator for entrepreneurs.
Over the course of their program, they honed their entrepreneurial acumen and geared up for whatever post-graduation was going to throw their way.But one day while in school, Romney sat outside his wife’s dressing room experiencing her struggle to find a perfectly fitting pair of jeans. Knowing there had to be an option outside of jumping and squeezing into jeans each time you try them on, he put his business skillset and experience in disruptive innovation to the test.
To progress his idea of combining data with a simple user experience, Romney sent an email to his Babson classmates to see if there was a like-mind who could push this idea to a place of reality. Along came Jessica, a seasoned apparel merchant and expert in fit and fashion.
From here, True Fit was born and it has since become nothing short of a graduate school success story.True Fit’s pathway to innovation and marketplace leadership was recently documented in Babson Magazine’s alumni news section. Specifically, the feature highlights True Fit’s pivot from a B2C site to a B2B software company, growing an impressive network of more than 1,000 top brands and leading retailers along the way. That, and day over day True Fit technology helps consumers confidently find new styles online that fit and flatter.
Be sure to keep up with the school of business on Twitter @BabsonGraduate, and follow True Fit’s own conversation @truefit.