A solution that fits.

We make buying clothes and shoes easy for your shoppers with AI that matches them with only what they love. True Fit is designed for every body, every size and every brand.

Get a Demo

We make buying clothes and shoes easy for your shoppers with AI that matches them with only what they love. True Fit is designed for every body, every size and every brand.

Request a Demo

A solution that fits.

Size and fit are personal.
Give your shoppers options.

True Fit's Sliding Scale of Personalization solution gives every shopper options from zero-click fit guidance to full personalization.

Universal Guidance

Go beyond the static size chart and ratings & review rollups by providing fit guidance to 100% of PDP shoppers based on how millions of shoppers wear the product.


FOR EVERY SHOPPER

1:1 Personalized Recommendations:

Our 30-second fit survey with conversational UX provides shoppers with the best fitting size for their unique body and preferences.


FOR REGISTERED TRUE FIT SHOPPERS
Demo True Fit

Shop for Anyone.

Your shoppers can create unlimited True Fit sub-profiles to receive size and fit recommendations for friends, family and children. A great feature for high-gifting retailers, especially around holiday or back-to-school!

Demo True Fit

Fit to grow your business.

Unlock shopper confidence and grow loyalty.
Track performance
On-demand analytics dashboards help you track performance and shopper behavior.
Access advanced first party insights
Identify and learn about your high value shoppers from their demographics to how they shop across brands and categories.
Retain your most valuable audience
Convert and retain high value traffic and customers with first-party True Fit shopper data directly to your CDP and marketing activation partners.
Grow globally
Don’t let international size systems constrain your business. Expand your brand in new markets. True Fit supports sizing and languages in more than 45 countries!
Launch new categories
Launch or grow new categories with True Fit, giving your shoppers the confidence to try new fits and find their size the first time.
Be FIT focused
Access fit benchmarking tools to improve sell-through, profitability and most importantly, to grow loyalty. A great fit transcends to loyalty and advocacy.

The trusted connector of
shoppers to brands they love.

True Fit drives results for the most demographics, brands and categories with fit recommendations
across menswear, womenswear, kidswear, footwear, swim and intimates, petite, and plus.

Fueled by the Fashion Genome.

True Fit's cross market dataset produces the highest quality fit experience for your shoppers.
Plug fashion’s largest dataset into your PDP today and get started.
80M
Active Users
29K
Brands
21B
PDPs Served Annually

True Fit for Shopify.

True Fit is now available in the Shopify App Store! Install the leading AI fit platform on your retail site in just minutes.

Interested in learning more?

Check out our packages and pricing.