A solution that fits.

We make buying clothes and shoes easy for your shoppers with AI that matches them with only what they love. True Fit is designed for every body, every size and every brand.

Request a Demo

We make buying clothes and shoes easy for your shoppers with AI that matches them with only what they love. True Fit is designed for every body, every size and every brand.

Request a Demo

A solution that fits.

Size and fit are personal.
Give your shoppers options.

We designed the most adopted approach to fit guidance that gives shoppers choices from zero-click fit guidance to full personalization.

Universal Guidance

Go beyond the static size chart and ratings & review rollups by providing fit guidance to 100% of PDP shoppers based on how millions of shoppers wear the product.

FOR EVERY SHOPPER

1:1 Personalized Recommendations:

Our 30-second fit survey with conversational UX provides shoppers with the best fitting size for their unique body and preferences.
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FOR REGISTERED TRUE FIT SHOPPERS

Demo True Fit

Shop for Anyone.

Your shoppers can create unlimited True Fit sub-profiles to receive size and fit recommendations for friends, family and children. A great feature for high-gifting retailers, especially around holiday or back-to-school!

Demo True Fit

Fit to grow your business.

Unlock shopper confidence and grow loyalty.

Track performance

On-demand analytics dashboards help you track performance and shopper behavior.

Access advanced first party insights

Identify and learn about your high value shoppers from their demographics to how they shop across brands and categories.

Retain your most valuable audience

Convert and retain high value traffic and customers with first-party True Fit shopper data directly to your CDP and marketing activation partners.

Grow globally

Don’t let international size systems constrain your business. Expand your brand in new markets. True Fit supports sizing and languages in more than 45 countries!

Launch new categories

Launch or grow new categories with True Fit, giving your shoppers the confidence to try new fits and find their size the first time.

Be FIT focused

Access fit benchmarking tools to improve sell-through, profitability and most importantly, to grow loyalty. A great fit transcends to loyalty and advocacy.

The trusted connector of
shoppers to brands they love.

True Fit drives results for the most demographics, brands and categories with fit recommendations
across menswear, womenswear, kidswear, footwear, swim and intimates, petite, and plus.

Success Story

Asics & True Fit

This classic athletic brand saw a 150% conversion lift, bringing confidence to footwear shoppers to convert in new apparel categories.

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Success Story

Forever New & True Fit

This Australian fashion brand saw 4X conversion leveraging AI to enhance the digital fit experience for shoppers.

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Success Story

PacSun & True Fit

This multi brand retailer raised incremental revenue over 4% by building shopper confidence into the buying experience with AI.

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Fueled by the Fashion Genome.

True Fit's cross market dataset produces the highest quality fit experience for your shoppers.
Plug fashion’s largest dataset into your PDP today and get started.

Shoppers

20K

Brands

11B

Product Pages