Fit and sizing is the main source of shopper doubt and friction
Unsure fit is the number 1 reason for purchase hesitancy"
Up to 70% of AI agent queries for clothes and shoes are fit and size related."
True Fit’s AI Personal Shopping Agent is the only agent with native fit intelligence built in — not borrowed — drawing from decades of fit expertise, the largest structured fit dataset in the world, and a network that represents over 65% of the fit-tech market.
Fit and sizing is the main source of shopper doubt and friction
Unsure fit is the number 1 reason for purchase hesitancy"
Up to 70% of AI agent queries for clothes and shoes are fit and size related."
True Fit’s AI Personal Shopping Agent is the only agent with native fit intelligence built in — not borrowed — drawing from decades of fit expertise, the largest structured fit dataset in the world, and a network that represents over 65% of the fit-tech market.
True Fit eliminates fit doubt before it costs you the sale.
Shopper Hesitation
Shoppers pause at the most critical moment in the journey: “Will this actually fit? Why did it show me this item, if it's not even available in my size? Should I buy two sizes? Will I regret this?”
Agentic Intervention
True Fit’s shopping agent lives in those moments of doubt, using a deep foundation of real fit and sizing data to guide every decision.
Business Transformation
By catching or even pre-empting shopper hesitation and fixing dead-end experiences, True Fit turns shopper doubt into business growth: more finished carts, fewer fit-related returns, and stronger repeat revenue.
True Fit intervenes or pre-empts those moments of doubt to guide every decision
Shopper Hesitation
Shoppers pause at the most critical moment in the journey: “Will this actually fit? Why did it show me this item, if it's not even available in my size? Should I buy two sizes? Will I regret this?”
Agentic Intervention
True Fit’s shopping agent lives in those moments of doubt, using a deep foundation of real fit and sizing data to guide every decision.
Business Transformation
By catching or even pre-empting shopper hesitation and fixing dead-end experiences, True Fit turns shopper doubt into business growth: more finished carts, fewer fit-related returns, and stronger repeat revenue.
True Fit turns hesitation into higher conversion, fewer fit-related returns, and more confident repeat buyers.
"We've been having conversations about returns internally and True Fit has proven to be a great way to decrease returns and bracket buying."
Senior Digital Merchandising Marketing, Lands End
“We know from the data that finding the right fit drives consumer loyalty and increases customer conversion. We chose True Fit because consumers have a trust level with the brand. It gives them confidence during the buying process as sizing can often seem complicated in the virtual world.”
Senior Digital Merchandising Marketing, Lands End
“In working with True Fit, we’re excited to leverage their data to learn more about our shoppers’ fit preferences, allowing us to drive a virtuous circle of value for our customers.”
UX Ecommerce Manager, Princess Polly
Up to 40%
reduction in fit-related returns
1-2% site wide conversion lift
measured against control group in A/B tests
4%
incremental revenue lift
4x
conversion rate lift
4x
conversion rate lift
3x
conversion rate lift
True Fit turns hesitation into higher conversion, fewer fit-related returns, and more confident repeat buyers.
"We've been having conversations about returns internally and True Fit has proven to be a great way to decrease returns and bracket buying."
Alex Kirwan, Senior Digital Merchandising Marketing
Moosejaw reduces fit related returns by 24% by targeting size bracketing behavior
True Fit combines years of real fit and returns data with an AI-driven, shopping agent and fashion intelligence layer to deliver precise, shopper-specific fit decisions, in the moment of shopper doubt, that other solutions simply can’t match.
Generic Shopping Agents
All generalize, and have access the same inconsistent public data.
Legacy Fit Tech
Old fit tech stops at size charts and similar products.
Ratings & Reviews
Ratings and reviews only tell you what worked for someone else and require the customer to do the work.
True Fit combines years of real fit and returns data with an AI-driven, shopping agent and fashion intelligence layer to deliver precise, shopper-specific fit decisions, in the moment of shopper doubt, that other solutions simply can’t match.
Generic Shopping Agents
All generalize, and have access the same inconsistent public data.
Legacy Fit Tech
Old fit tech stops at size charts and similar products.
Ratings & Reviews
Ratings and reviews only tell you what worked for someone else and require the customer to do the work.
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