The Changing Shape of the Digital Customer Experience

Watch: by answering a few questions an influencer finds her perfect size, shopping with ease and confidence using True Fit's size solution recommendation.

November 2, 2022

Your shoppers are ready for an experience that FITS. It is critical to remove friction across digital-first shoppers’ experiences from discovering brands to evaluating products to checking out with options and ease. 

True Fit removes the number one barrier to conversion in apparel and footwear categories for digital shoppers: Size and fit. It is our goal to remove size and fit from the cognitive experience and connect consumers to brands, clothing and shoes that they love. Addressing this barrier is an essential component to building a modern digital customer experience strategy for fashion brands.

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Fit varies from brand to brand and even across styles within the same brand depending on intended fit and fabrication. In this video,  @Venalionfashion uses True Fit to find her perfect size at Land's End explaining that shopping online can be frustrating when it comes to finding the size that is right for you. True Fit's retail technology helps hundreds of leading retailers deliver an experience to shoppers that match them to their best size in apparel and footwear based on their personal preferences and the unique attributes of a garment.

So change it up. Give the modern consumer a fit experience they want to rave about.

What are shoppers saying about their True Fit experience?

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We love to share our excitement about fit. Do you want to receive more content about True Fit shoppers’ experiences? Sign up here!