Choosing which tools to add to your website to create the best overall customer experience is increasingly difficult. How do these tools really work? How can you tell which tool will help you maximize your return on technology investment?
The simple answer—testing. We’ve partnered with Brooks Bell, the leading A/B testing optimization agency, to help retailers navigate the ecosystem of tools and platforms to ultimately make better decisions. In a recent whitepaper supported by True Fit, Brooks Bell described the importance of building tests to evaluate and verify technology ROI. With 10 easy steps, you can determine which tools are worth the cost and resources. The paper helps you:
Understand and manage the engagement with vendors
Develop a strategy for test implementation and deployment
Ensure the technology vendor test is set up properly
Determine the course for analysis and reporting
“Brooks Bell was able to demonstrate — with analytical integrity — that the ultimate value of True Fit’s platform was in getting shoppers to feel confident in completing orders.”
To validate the importance of testing, True Fit and Brooks Bell conducted a test with a well-known fashion retailer to help it overcome several challenges on its webpage, including load time and differences in implementation techniques. Once the test was complete, the results were fantastic: “Brooks Bell was able to demonstrate — with analytical integrity — that the ultimate value of True Fit’s platform was in getting shoppers to feel confident in completing orders.” In addition, True Fit provided a 5.2% lift in total revenue, and a 10.8% increase in revenue per visitor over the control.