James Madison once said, “The circulation of confidence is better than the circulation of money.”
When it comes to empowering today’s digitally driven consumer, confidence is everything. However, the number one reason consumers are not confident when making apparel and footwear purchases online is because of uncertainties around fit and size. So, how can retailers reassure their online shoppers that what they’re buying is something they’ll love and keep? By personalizing the experience.
True Fit recently released a whitepaper, titled “The Future of Personalization,” which looks at how retailers can deliver a more personalized, one-on-one online shopping experience. Specifically, the paper looks at the retail landscape and the challenges retailers must overcome in order to achieve personalization, such as understanding the individual consumer, including their style, size and brand affinities as well as external and internal factors that affect their decision making.