With nearly $150 billion in spending power and counting, Gen Z holds the keys to influence the next wave of retail innovations. These digital natives have an approach to fashion and retail all their own. Learn about their favorite fits and how to build a relationship with them.
What influences Gen Z and how they influence other generations
Which brands in True Fit’s fashion genome are doing the best job capturing Gen Z’s attention
The scope and potential of Gen Z’s spending power.
How to reach Gen Z and build brand loyalty.
