Discover Gen Z’s Favorite Brands

With nearly $150 billion in spending power and counting, Gen Z holds the keys to influence the next wave of retail innovations. These digital natives have an approach to fashion and retail all their own. Learn about their favorite fits and how to build a relationship with them.

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In our latest consumer insight report, you’ll learn:

What influences Gen Z and how they influence other generations

Which brands in True Fit’s fashion genome are doing the best job capturing Gen Z’s attention

The scope and potential of Gen Z’s spending power.

How to reach Gen Z and build brand loyalty.

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