True Fit + JC Penny

JC Penney and True Fit drive customer engagement with a 20% increase in UPT and AOV

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This case study will cover:

The challenges that JC Penney faced with its large catalog and even larger customer profile to personalize the digital customer experience

How decoding size and fit for digital customers across a broad set of brands, categories and size ranges led to increased revisit rates

How bringing True Fit’s AI-driven fit personalization drove a significant increase in units purchased per transaction

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