Read all about True Fit in today's Wall Street Journal
November 5, 2020
We're thrilled to be featured in today's Wall Street Journal, in a piece called "Startup Tries Amazon, Netflix Analytics Models On For Size" by Clint Boulton
Boulton compares True Fit to mega entities like Amazon, Netflix and Pandora, explaining how True Fit uses consumer data to recommend well-fitting apparel options, making it easier than ever to shop with confidence. “Ever since we’ve had the Internet we’ve had the problem of confidence shopping for shoes and clothing online” our CEO Bill Adler was quoted. The author goes on to explain how leading retailers use our machine learning algorithms together with our massive database of product information from over 1,000 clothing and footwear manufacturers to give consumers insight about what will fit and flatter, increasing online retail sales and curbing return rates.
“Ever since we’ve had the Internet we’ve had the problem of confidence shopping for shoes and clothing online”
