Retail Report: Inside Gen Z’s Favorite Brands

With nearly $150 billion in spending power and counting, Gen Z holds the keys to influence the next wave of retail innovations. Read our report on how these digital natives are approaching fashion and retail in a whole new way.

April 20, 2023

Generation Z. Zoomers. Digital natives. Whatever you call people born in the mid 1990s through the 2010s, they’re gaining influence in all spheres of society – not least of which: retail. 



Digitally savvy.
Ready to spend.

As the first generation to grow up with the internet and portable technology, they’re savvy about the ways they share their inspiration and preferences… and they’re backing those preferences up with $150 billion in spending power, and counting. 


Who’s setting the trends now?

In our latest report on Gen Z, we examine how this group influences the generations before and after them through expert use of social media. From fashion and trend preferences, to their support of retailers who “get it” – being in with Gen Z is key to unlocking sales across demographics.

“No matter which category you’re in, the key to connecting with Generation Z is to listen—and learn.

 – Engagement Labs CEO Ed Keller in Fashion Network

Wow them to win them.

One of the great things about this daring generation is their boldness in discovering new brands. Emerging labels can earn their lifelong loyalty by creating great experiences they’ll love to share. Great fit technology leads to more satisfying purchases – and can help build connection with these valuable voices. 

Download the report and learn which brands are winning Gen Z’s hearts, minds and marketshare – and get inspired to cater to this up-and-coming generation.