Tech-Driven Trends: How AI is helping us get dressed.

True Fit was recently featured in WWD as the big name in the game for AI sizing. Read the article to learn what other technologies are helping us get dressed with AI.

June 25, 2024

Last week, Women's Wear Daily discussed the transformative impact of AI on the fashion industry. The list of brands taking up AI is endless and they are partnering up with tech companies to do it. Here is the list of AI areas fashion brands should stay smart on now according to Adriana Lee of WWD.

Fashion Bots: ChatGPT has led the way and Google followed subsequently with the launch of conversational commerce tools for retail earlier this year and Amazon is set to release its own AI shopping bot, Rufus. OpenAI has introduced GPT-4o to again take the lead, making it’s chat experience even more human like.

Sizing and Fit Personalization: Decrypting sizing across brands and mapping it to shopper preferences is no small feat. True Fit invented this category more than a decade ago and is backed by the Fashion Genome, our AI fit platform and the largest fashion dataset in the world. WWD writes “The big name in the game is True Fit. The company usually works with large brands, but last year it brought the Fashion Genome, its AI fit platform, to all kinds of merchants in Shopify. Since January, True Fit has clocked 900 percent growth in adoption of its Shopify app” which can be installed in minutes by brands of all sizes.

Augmented Reality (AR) and Virtual Try-Ons: AI-driven AR tools are enabling virtual try-ons. This technology powers visual, first-person experiences, where users can try digital looks on. This technology is still developing as its limitation is in turning 3D garments into believably accurate AR filters to really solve for technical fit.

Virtual Styling: AI-powered virtual stylists help customers choose items that suit their body type and preferences, reducing returns and increasing purchase confidence. Tools like Styleriser analyze customer photos to recommend colors and styles, enhancing the shopping experience.

Overall, AI is proving to be a game-changer in the fashion industry by driving sustainability, improving customer experiences, and enabling precise trend forecasting and marketing strategies​. To learn more about how True Fit's AI can drive profitable growth for your business, connect with a fit expert today and get a demo.