Skip to content

True Fit and Yieldify are Partnering to Optimize Your Customer’s Shopping Journey

Personalization is the name of the game in all aspects of the retail industry. In fact, 80% of customers are more likely to make a purchase when brands offer personalized experiences. In order to transform frequent shoppers into brand loyalists, leading retailers and brands are working more than ever before to understand their shoppers and personalize each phase of the customer journey. 

That’s why we’ve partnered with Yieldify. Yieldify is a customer journey optimization company that helps e-commerce companies quickly and easily grow leads, conversions and revenue by creating personalized customer journeys. Yieldify’s platform ensures that every phase of the customer’s shopping journey is fueled with relevant and personalized content that aligns with shopper’s unique preferences. 

The Partnership

Our partnership enables retailers to offer fast and effortless shopping journeys for each and every shopper. The power of True Fit’sFashion Genome combined with Yieldify’s  Conversion Platformdrives customers to reduce the friction and indecision with purchasing apparel and footwear by directing shoppers to find the right size and fit and, in turn, helps decrease returns and increase conversions. 

By matching both databases, the partnership powers highly personalized campaigns for each web visitor. Visitors who engage with products, abandoned at the product page level, or are returning visitors all receive highly personalized shopping experiences that are unique to the individual’s preferences and on-site behaviors. Retailers and brands can anticipate an increase in conversion, average order value, and customer lifetime value.

“In the age of the customer, retailers are pressed more than ever before to offer truly personal shopping experiences for every customer. We’re excited to partner with True Fit to personalize each touchpoint of the customer's shopping journey.”

- Hannah Stewart, VP Marketing, Yieldify

True Fit’s True Partner Program launched last year to broaden the ecosystem of technology partnerships that infuse data and intelligence from True Fit’s Personalization Platform. These partnerships take form across various channels  for retailers to ensure a fully comprehensive shopping experience in store and online. With more than 30 partners and growing, True Fit is working with our True Partners to power highly personalized, one-to-one experiences that will improve customer loyalty, life-time value, and confidence for the customer.


Are you interested in learning more about The True Partner Program? Check out this recent press release for more details on our partnership with Google Cloud.

Learn More