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December 3, 2020
We are excited to share a new strategic partnership with the leading Multi Enterprise PLM and supply chain platform, Bamboo Rose, to bridge the gap between consumer purchases and product development. This partnership connects product manufacturing and design data with True Fit’s connected data set, the Fashion Genome and Bamboo Rose’s Multi-Enterprise Platform.
Through this partnership, consumer, product and transaction data from True Fit's Personalization Platform is combined with powerful product design data from the Bamboo Rose Multi-Enterprise Platform. This unification offers consumers a hyper-personalized selection of apparel and footwear products when shopping online. In addition, retailers gain insights to key data that helps connect consumer and product feedback to the product development process.
“Our clients rely on us to ensure the highest quality products go to market at the right time, and at the right price, but to survive in todays’ competitive landscape, that mantra needs to be taken a step further to include support for the consumer’s experience,” said Sue Welch, chief executive officer of Bamboo Rose. “Partnering with the True Fit team helps us to confidently know that our customers can keep up with the ever-changing needs of their shoppers seamlessly. We’re confident our relationship with them will bring about efficiencies for today’s leading retailers to support personalization for its customers and increase customer satisfaction for items purchased online.”
This partnership enables retailers to continually optimize their consumer’s shopping experience through the combination of shopper, product, and transaction data. In turn, production and manufacturing decisions can be made using key consumer insights, to ensure the consumer's process of finding the products that they will not only love, but ultimately keep, is made simple and convenient.
“We applaud Bamboo Rose’s leadership and dedication to connecting the retail community by always being on the cutting edge and helping the industry bring great products to market faster and more efficiently,” said Romney Evans, True Fit Co-founder and Chief Product and Marketing Officer. “With Bamboo Rose, we’re together helping the industry close the gap between what the consumer wants and developing the right products and experiences that will delight and satisfy those consumers.”
