Convert and Retain more Shoppers with True Fit

Reduce returns, build loyalty and convert more customers with the industry's leading digital fit solution.

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True Fit UX

Optimize your Customer Experience

"After just three months, we have seen a steady decline in 'fit and size' comments in customer reviews, signaling that our shoppers are getting into the right size"


Chase Winger

Digital Marketing, Content and E-Commerce at Russell Athletic


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FatFace Launches
with True Fit

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blog post

Discover how Lululemon Prioritized Fit to Launch Footwear

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Case Study

Learn how PacSun raised incremental revenue over 4% with True Fit

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Case Study

Read how JCPenney & True Fit drove Shopper Engagement that Increased Revisit Rates

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Reduce Fit-Related Returns

On average, retailers see a 5% decrease in return rate when shoppers purchase their recommended True Fit size.
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Read how Moosejaw
Reduced Returns by 24%

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How to Reduce Ecommerce
Returns with AI

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The New Era of Returns


Brands of all sizes
convert more customers with True Fit

Build Customer Loyalty

Win over customers with a fit experience they want to rave about

But Don't Take Our Word for It

80 Million Shoppers Engage with True Fit


Thousand Brands


Million Active Members

Billion Recommendations

Millions of Shoes and Clothes
Millions of Product Attributes
Millions of Consumer Profiles
Mapping Sizes Across Regions
Size Normalization
Billions in Retailer Transactions

The Ultimate Guide to Actioning Shopper Behavior Insights

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