Create that
Feel Good
Fit Experience

Your shoppers will love you for it

Get in Touch
Create that Feel Good Fit Experience with True Fit

Get Only What You Love.

Now Serving Fit Confidence to 100% of Traffic

Fashion For Every Body

 True Fit is the Trusted Connector of Consumers to Brands 

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Trusted by

89 Million
Active Members

Give them the fit experience they know and love.

Trusted by

the World’s Leading Brands and Retailers

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True Fit Retailer Boden True Fit Retailer Ralph Lauren True Fit Retailer UGG True Fit Retailer Lands' End True Fit Retailer Asics True Fit Retailer TOAST
True Fit Retailer JCrew True Fit Retailer St John True Fit Retailer Eddie Bauer True Fit Retailer Carhartt True Fit Retailer Kate Spade

Shoppers get what they Love. Retailers get what they Need.

How True Fit Works

We connect apparel and footwear details with personal shopping preferences so shoppers can travel seamlessly with fit confidence across retailers and brands.

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We know clothing and shoes
Shopper Preference Icon
We know the importance of shopper preference
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We connect the two
better than anyone
True Fit Traveling Profile
To power seamless shopping across hundreds of sites

How True Fit Works For You

True Fit Insights Dashboards

“By gaining a deeper understanding of our shoppers, we are able to tailor the offer and optimise the sales, like offering specific combinations of fit and fabric for specific markets, so our customers can shop with confidence and find the products that they will love and keep.” 

- Senior Manager E-Commerce  |   7 For All Mankind

Simple to
get started

True Fit Launch Icon
  • Strongest coverage of sized products from launch
  • Easy Implementation
  • Flexible APIs to integrate with visual and other PDP technology

Trusted and
relied upon

True Fit Team
  • Not a rudimentary size calculator or a flawed averages approach. True Fit is a sophisticated, Award-Winning Fit Recommendation Platform
  • Designated Delivery and Customer Success Support to drive partnership success

Helping you Build Loyalty

with the industry's most comprehensive fashion map




Million Active Members


Billion Recommendations