Create that
Feel Good
Fit Experience

Our customers are at the heart of everything we do and empowering them to find clothes online that make them feel their best is crucial to ensuring customer confidence and loyalty. We saw positive results almost immediately with True Fit.

- Director of Digital Trading  |   Boden

Create that Feel Good Fit Experience with True Fit

Get Only What You Love.

Now Serving Fit Confidence to 100% of Shoppers

True to Everyone

 True Fit is the Trusted Connector of Consumers to Brands 

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Trusted by

84 Million
Active Members

Give them the fit experience they know and love.

Trusted by

the World’s Leading Brands and Retailers

Look for the TrueFit_logo_100x100


True Fit Retailer Boden True Fit Retailer Ralph Lauren True Fit Retailer UGG True Fit Retailer Lands' End True Fit Retailer Asics True Fit Retailer TOAST
True Fit Retailer JCrew True Fit Retailer St John True Fit Retailer Eddie Bauer True Fit Retailer Carhartt True Fit Retailer Kate Spade

Shoppers get what they Love. Retailers get what they Need.

How True Fit Works

We connect apparel and footwear details with personal shopping preferences so shoppers can travel seamlessly with fit confidence across retailers and brands.

Clothes and Shoes Icon
We know clothing and shoes
Shopper Preference Icon
We know the importance of shopper preference
True Fit Recommendation Icon
We connect the two
better than anyone
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To power seamless shopping across hundreds of sites

How True Fit Works For You

True Fit Insights Dashboard

“By gaining a deeper understanding of our shoppers, we are able to tailor the offer and optimise the sales, like offering specific combinations of fit and fabric for specific markets, so our customers can shop with confidence and find the products that they will love and keep.” 

- Senior Manager E-Commerce  |   7 For All Mankind

Simple to
get started

True Fit Launch Icon
  • Strongest coverage of sized products from launch
  • Easy Implementation
  • Flexible APIs to integrate with visual and other PDP technology

Trusted and
relied upon

True Fit Team
  • Not a rudimentary size calculator or a flawed averages approach. True Fit is a sophisticated, Award-Winning Fit Recommendation Platform
  • Designated Delivery and Customer Success Support to drive partnership success

Helping you build love and loyalty

with the industry's most comprehensive fashion map




Million Active Members


Billion Recommendations