Skip to content

Fit guidance powered by shoppers and enhanced by AI

Reduce returns, build loyalty and convert more customers with True Fit, the industry's leading digital fit platform.

Get Started
Shopper Sign Up ⮕
True Fit UX

Too much inventory?

Increase sell-through

Struggling with size & fit?

Build shopper confidence

Losing money on send-backs?

Reduce returns

Brands of all sizes
convert more customers with True Fit

Optimize your customer experience with AI

"After just three months, we have seen a steady decline in 'fit and size' comments in customer reviews, signaling that our shoppers are getting into the right size"


Chase Winger

Digital Marketing, Content and E-Commerce at Russell Athletic


Learn More →


FatFace Launches
with True Fit

Read More ➜

blog post

Discover how Lululemon Prioritized Fit to Launch Footwear

Read More ➜

Case Study

Learn how PacSun raised incremental revenue over 4% with True Fit

Read More →

Case Study

Read how JCPenney & True Fit drove Shopper Engagement that Increased Revisit Rates

Read More →

Build customer loyalty

Win over customers with a fit experience they want to rave about

Don't take our word for it

82 million consumers shop with True Fit


Thousand Brands


Million Active Members

Billion Recommendations

Millions of Shoes and Clothes
Millions of Product Attributes
Millions of Consumer Profiles
Mapping Sizes Across Regions
Size Normalization
Billions in Retailer Transactions