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For Retailers For Shoppers

Fit guidance powered by shoppers and enhanced by AI

Reduce returns, build loyalty and convert more customers with True Fit, the industry's leading digital fit platform.

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True Fit UX

Too much inventory?

Increase sell-through

Struggling with size & fit?

Build shopper confidence

Losing money on send-backs?

Reduce returns
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Brands of all sizes
convert more customers with True Fit

Optimize your customer experience with AI

"After just three months, we have seen a steady decline in 'fit and size' comments in customer reviews, signaling that our shoppers are getting into the right size"

 

Chase Winger

Digital Marketing, Content and E-Commerce at Russell Athletic

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BLOG Post

FatFace Launches
with True Fit

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blog post

Discover how Lululemon Prioritized Fit to Launch Footwear

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Case Study

Learn how PacSun raised incremental revenue over 4% with True Fit

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Case Study

Read how JCPenney & True Fit drove Shopper Engagement that Increased Revisit Rates

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Build customer loyalty

Win over customers with a fit experience they want to rave about

Don't take our word for it

82 million consumers shop with True Fit

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Thousand Brands

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Million Active Members

Billion Recommendations

Millions of Shoes and Clothes
Millions of Product Attributes
Millions of Consumer Profiles
Mapping Sizes Across Regions
Size Normalization
Billions in Retailer Transactions