Asics outruns ecommerce returns with True Fit
How Asics set out to personalize their shopping experience and educate digital shoppers on technical fit of their footwear category
What strategies Asics implemented to reduce size sampling behavior resulting in return reduction
How True Fit helped Asics to learn about their customer share of wallet across apparel to inform merchandising and design decisions for growing categories
“Asics has seen a 150% increase in conversion from product page to cart. That translates to a 7.4% conversion rate for True Fit customers versus 2.4% for non-True Fit customers. In addition, True Fit has definitely helped us make more informed decisions based on feedback we receive from the customer. Asics has been able to collect data on return rates which enables us to update our return policy. True Fit has also helped the mobile experience for Asics customers.”
