True Fit + Forever New

Forever New reports 4X conversion lift with True Fit

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This case study will cover:

How Forever New identified that fit was creating friction for customer conversion on the PDP

What strategies Forever New implemented to reduce size sampling behavior resulting in return reduction

How Forever New’s partnership with True Fit led to a 6% increase in incremental revenue lift by simplifying the digital fit experience with AI

“The fact that True Fit has such a broad database of customers that use it but also other brands that use it is why you need to partner with someone who has experience with this. The biggest mistake you can make is having a tool that doesn’t give your shoppers the best recommendations.”

Managing Director, Forever New
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