December 1, 2020
Based on findings from True Fit’s Data Science team, feedback from retailers, and trends across the industry as a whole— we have created the first Consumer Behaviors Report in a series called “The Art of The Algorithm.” These reports will uncover the insights, findings and data that are derived from a single consumer behavior.
In the first edition of these reports, our team sought to answer the question: Does age drive consumer behaviors?
Many recommender systems offer “personal” shopping experiences by collecting general demographic data from consumers— age, height, weight. In developing algorithms to power consumer recommendations around size, fit and style, the Data Science team at True Fit recognized inconsistencies with patterns that relate style preferences to age.