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We connected the industry’s disparate data
into a comprehensive, normalized fashion graph

FASHION GENOME™

We've mapped the Fashion Genome™
to decode style, fit, and size of every body.

The Fashion Genome™ is the world’s largest connected data set for apparel and footwear.

Detail is in the data

The Fashion Genome is the apparel and footwear industry's most comprehensive data collection organized and built by True Fit and its network of retailers, brands, and consumers.
 
It is a highly structured data set that connects millions of detailed garment specs and detailed style attributes about products to the individual shopping behaviors of hundreds of millions of shoppers, millions of True Fit users, and transaction data from True Fit’s community of brands, retailers and registered users.
 

We understand consumers and products deeply
so that we can predict what they’ll love and keep

Insight from
our resident
astrophysicist

True Fit’s Chief Analytics Officer discusses the Fashion Genome 

Watch Video

Making the case for the data collective

True Fit’s Head of Analytics and Insights explains why “Data is the New Lego” for him.

read blog post

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