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PR or Media inquires: communications@truefit.com

Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Boston
60 State Street
12th Floor
Boston, MA 02109

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Europe HQ: London
True Fit Corporation International
Private Limited
5 New Street Square
London, EC4A 3TW

Email: emea@truefit.com

True Fit India
No.401, B1 Wing, Boomerang, 
Chandivali Farm Road, Chandivali,
Mumbai, Maharashtra, India, 400072

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We connected the industry’s disparate data
into a comprehensive, normalized fashion graph


We've mapped the Fashion Genome™
to decode style, fit, and size of every body.

The Fashion Genome™ is the world’s largest connected data set for apparel and footwear.

Detail is in the data

The Fashion Genome is the apparel and footwear industry's most comprehensive data collection organized and built by True Fit and its network of retailers, brands, and consumers.
It is a highly structured data set that connects millions of detailed garment specs and detailed style attributes about products to the individual shopping behaviors of hundreds of millions of shoppers, millions of True Fit users, and transaction data from True Fit’s community of brands, retailers and registered users.

We understand consumers and products deeply
so that we can predict what they’ll love and keep

Insight from
our resident

True Fit’s Chief Analytics Officer discusses the Fashion Genome 

Watch Video

Making the case for the data collective

True Fit’s Head of Analytics and Insights explains why “Data is the New Lego” for him.

read blog post

Download the Datasheet to learn more