TRUE COLLABORATION: INTRODUCING THE TRUE FIT GENOME™

In collaboration with our growing network of thousands of brand data partners, millions of consumers, and the world’s leading retailers, we have mapped the footwear & apparel genome. The True Fit Genome™ is the largest set of connected fit and style data in the world. It’s made up of detailed product specs, and robust style attributes from millions of items. To really understand fit & style, you really need to understand the details and construction behind each style and its relationship to the consumers who buy and keep them. Details matter when it comes to fashion, performance clothing, and footwear. And only True Fit has the details.