Shoppers share their fit preferences once—and you gain privacy-compliant first-party data to personalize every future touchpoint through our 360 Member View or Shopify integrations.
True Fit’s Insights enhance customer experience by providing merchants a feedback loop that improves merchandising, marketing, and product development.
Who are the customers buying my brand?
Do they see themselves in the marketing material?
Where else are my shoppers buying?
What brands should I bid against?
What other categories are they buying?
Are there opportunities for cross-category merchandising or marketing?
How much are shoppers spending across departments and categories outside my store?
Is my assortment priced competitively?
Are there fit variations in my assortment?
Can the shopper trust that a specific item small runs true to size, or do are they sizing up or down?
Transformative Insights
True Fit’s Insights enhance customer experience by providing merchants a feedback loop that improves merchandising, marketing, and product development.
Who are the customers buying my brand?
Do they see themselves in the marketing material?
Where else are my shoppers buying?
What brands should I bid against?
What other categories are they buying?
Are there opportunities for cross-category merchandising or marketing?
What other categories are they buying?
Are there opportunities for cross-category merchandising or marketing?
Are there fit variations in my assortment?
Can the shopper trust that a specific item small runs true to size, or do are they sizing up or down?
Are there fit variations in my assortment?
Can the shopper trust that a specific item small runs true to size, or do are they sizing up or down?
Ditch size and fit confusion forever.
True Fit tells your shoppers exactly what size to buy, increasing conversion and boosting revenue.
"We know from the data that finding the right fit drives consumer loyalty and increases customer conversion. We chose True Fit because consumers have a trust level with the brand. It gives them confidence during the buying process as sizing can often seem complicated in the virtual world."
Managing Partner
Transformative Insights
True Fit’s Insights enhance customer experience by providing merchants a feedback loop that improves merchandising, marketing, and product development.
Who are the customers buying my brand?
Do they see themselves in the marketing material?
Where else are my shoppers buying?
What brands should I bid against?
What other categories are they buying?
Are there opportunities for cross-category merchandising or marketing?
How much are shoppers spending across departments and categories outside my store?
Is my assortment priced competitively?
Are there fit variations in my assortment?
Can the shopper trust that a specific item small runs true to size, or do are they sizing up or down?
Profiles that power better experiences.
Shoppers share their fit preferences once—and you gain privacy-compliant first-party data to personalize every future touchpoint through our 360 Member View or Shopify integrations.
