Powering
the Future
of Agentic Commerce —
AI that understands your shoppers

Enable size and fit confidence within any shopping assistant or chat interface — powered by True Fit’s trusted data and experience serving leading apparel and footwear retailers.

Watch Video
Get a Demo

Powering the Future
of Agentic Commerce —
AI that understands your shoppers

Enable size and fit confidence within any shopping assistant or chat interface —
powered by True Fit’s trusted data and experience serving leading apparel and footwear retailers.

Watch Video
Get a Demo
Side-by-side comparison of True Fit size recommendation on the PDP and in the survey

Join the Agentic Commerce Revolution

Retailers are rapidly adopting conversational AI to assist discovery and conversion, yet most agents fall short of addressing the most critical purchase hesitation: “What size should I buy?”

The True Fit Conversational Agent extends our proven fit and sizing intelligence into the conversational flow, eliminating purchase hesitation and driving measurable lifts in conversion and customer satisfaction.

Whether your brand already has a conversational shopping agent or is exploring new AI experiences, True Fit seamlessly integrates fit guidance into your digital ecosystem — no retraining required.

Join the Chat: Get a demo

Join the Agentic Commerce Revolution

Retailers are rapidly adopting conversational AI to assist discovery and conversion, yet most agents fall short of addressing the most critical purchase hesitation: “What size should I buy?”

The True Fit Conversational Agent extends our proven fit and sizing intelligence into the conversational flow, eliminating purchase hesitation and driving measurable lifts in conversion and customer satisfaction.

Whether your brand already has a conversational shopping agent or is exploring new AI experiences, True Fit seamlessly integrates fit guidance into your digital ecosystem — no retraining required.
Get a Demo

Transform Data into Fit Guidance

Powered by shoppers and enhanced by AI, True Fit is the industry’s leading fit solution.
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Trusted on 11 billion+ PDPs by hundreds of global retailers, tens of thousands of brands and 82 million+ active True Fit users.
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Complete the form to schedule a complimentary demo with a True Fit expert.

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How It Works

Powered by the world’s largest connected fashion dataset, the True Fit Conversational Agent delivers size, fit, and style confidence in any conversational channel.

Already have a conversational agent?

True Fit integrates through an Agent-to-Agent (A2A) protocol, allowing your existing conversational agent to request and display fit guidance in real time.

Your agent remains the face of the experience — True Fit operates behind the scenes to supply trusted size and fit recommendations, confidence explanations, and product-level insights.

Enterprise Shopping Marketplaces

In large multi-retailer environments — such as online marketplaces or commerce platforms — True Fit connects via A2A integration with the marketplace’s own conversational assistant.

This enables consistent, data-driven fit guidance across participating retailers and product categories, helping shoppers make confident purchase decisions wherever they engage.

Trusted Fit Intelligence, Not Just Generic AI

Most retailer chatbots surface catalog details or order status — not nuanced fit logic.The True Fit Conversational Agent is different. It draws from a decade of apparel-specific data science and proven outcomes across global retailers, providing reliable, privacy-compliant fit recommendations your shoppers can trust.
Get a Demo

Drive Better Business Outcomes

Turn conversation into conversion. Whether embedded into an existing agent or deployed as a standalone Fit Assistant, the True Fit Conversational Agent brings proven, apparel-specific intelligence to every shopper interaction — improving engagement, reducing returns, and building trust through fit confidence.
Flexible Integration: Compatible with or without an existing agent via A2A.
Trusted Intelligence: Built on True Fit’s extensive data, proprietary recommendation models, and experience supporting apparel and footwear retailers worldwide. 
Scalable and Secure: Built for enterprise-level performance, privacy, and uptime.
Cross-Channel Reach: Extend fit confidence into emerging, high-engagement conversational and marketplace channels.
Get a Demo

Bring conversational fit guidance to your shoppers.

See how True Fit’s Conversational Agent enhances your customer experience and drives confident, high-converting purchases.
Get A Demo

Trusted Fit Intelligence, Not Just Generic AI

Most retailer chatbots surface catalog details or order status — not nuanced fit logic.
The True Fit Conversational Agent is different. It draws from a decade of apparel-specific data science and proven outcomes across global retailers, providing reliable, privacy-compliant fit recommendations your shoppers can trust.
Get a Demo
Side-by-side comparison of True Fit size recommendation on the PDP and in the survey

Drive Better Business Outcomes

Turn conversation into conversion. True Fit's MCP brings proven, apparel-specific intelligence to every shopper interaction — improving engagement, reducing returns, and building trust through fit confidence.

Key Benefits

Flexible Integration: Compatible with an existing agent via A2A.
Trusted Intelligence: Built on True Fit’s extensive data, proprietary recommendation models, and experience supporting apparel and footwear retailers worldwide.
Scalable and Secure: Built for enterprise-level performance, privacy, and uptime.
Cross-Channel Reach: Extend fit confidence into emerging, high-engagement conversational and marketplace channels.

Bring conversational fit guidance to your shoppers.

See how True Fit’s Conversational Agent enhances your customer experience and drives confident, high-converting purchases.
Get a DemoRequest Technical Documentation