Don't Let size & fit confusion hurt your conversion rate

35% of online shoppers abandon purchases due to uncertainly about size or fit.

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Don't Let size & fit confusion hurt your conversion rate

35% of online shoppers abandon purchases due to uncertainly about size or fit.

Get a Demo
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Get a Demo

True Fit provides a size and fit experience proven to reduce size confusion and grow revenue.

True Fit provides a size and fit experience proven to reduce size confusion and grow revenue.

True Fit retailer highlighting 4x conversion lift when using True FitTrue Fit retailer highlighting 2x conversion lift when using True FitTrue Fit retailer highlighting 3x conversion lift when using True FitTrue Fit retailer highlighting 5% sitewide revenue lift when using True FitTrue Fit retailer highlighting 541% revenue lift when using True FitTrue Fit retailer highlighting 4x conversion lift when using True Fit
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True Fit delivers personalized recommendations to 100% of online shoppers via an easy-to-use and intuitive experience.

True Fit delivers personalized recommendations to 100% of online shoppers via an easy-to-use
and intuitive experience.

Welcome Back

Make every return visit meaningful: shoppers with previous purchases automatically receive zero-click size recommendations, helping them repurchase with ease and confidence.

No survey, no questions, just accurate size guidance.  

100% of shoppers receive AI-powered product fit guidance.

Sometimes, shoppers just want to understand if a product runs large or small. Universal Guidance with Social Proof provides clear, action-based guidance to eliminate size confusion and get shoppers into their best-fitting size.

In good company.

Our directional fit guidance is driven by billions of data points and highlights how actual buyers purchased that product.

Smarter sizing starts here.

Fit Hub transforms large-scale purchase-and-keep data into clear fit guidance. By mapping product details to shopper demographics, Fit Hub delivers data-backed insights where it matters most: right on the product page.
Filtering by sizes to see how actual buyers purchased that product
Demographic details of actual buyers  
Fit preferences of actual buyers

Personalized
size recs

Clear, accurate size recommendations personalized for that exact shopper.

Shoppers receive a single, personalized recommendation telling them exactly what size to buy, taking it account areas of their body that could impact how clothes fit and preferences around how they like their clothes to fit - loose, tight, etc.

Every year, True Fit makes billions of personalized, 1:1 fit recommendations for shoppers all over the world.
True Fit UI on a PDP showing a size recommendation based on past purchases

Welcome Back

Make every return visit meaningful: shoppers with previous purchases automatically receive zero-click size recommendations, helping them repurchase with ease and confidence.

No survey, no questions, just accurate size guidance.  

100% of shoppers receive AI-powered product fit guidance.

Sometimes, shoppers just want to understand if a product runs large or small. Universal Guidance with Social Proof provides clear, action-based guidance to eliminate size confusion and get shoppers into their best-fitting size.

In good company.

Our directional fit guidance is driven by billions of data points and highlights how actual buyers purchased that product.

True Fit UI on a PDP recommending to size down based on how the product runs
Side-by-side view of True Fit’s Fit Hub UI

Smarter sizing starts here.

Fit Hub transforms large-scale purchase-and-keep data into clear fit guidance. By mapping product details to shopper demographics, Fit Hub delivers data-backed insights where it matters most: right on the product page.

Filtering by sizes to see how actual buyers purchased that product
Demographic details of actual buyers  
Fit preferences of actual buyers

Personalized size recs

Clear, accurate size recommendations personalized for that exact shopper.

Shoppers receive a single, personalized recommendation telling them exactly what size to buy, taking it account areas of their body that could impact how clothes fit and preferences around how they like their clothes to fit - loose, tight, etc.

Every year, True Fit makes billions of personalized, 1:1 fit recommendations for shoppers all over the world.

True Fit UI showing personalized size recommendation in survey

Ditch size and
fit confusion forever.

True Fit tells your shoppers exactly what size to buy, increasing conversion and boosting revenue.
Get A Demo

Ditch size and
fit confusion forever.

True Fit tells your shoppers exactly what size to buy, increasing conversion and boosting revenue.
Get A Demo