Headed to NRF in January? We are too! True Fit’s founder and Chief Customer Officer, Jessica Murphy, will be joining Marie Denee, The Curvy Fashionista, Lloyd Boston, Chief Creative Officer at Ashley Stewart and Ben Barry, Dean of Fashion at Parsons School of Design to have a conversation about size inclusivity and the opportunity brands have to reshape the shopping experience. Join the conversation on Monday, January 17th from 12pm-12:30pm at Javits North, Level 4, Room 406, Riskified Stage.
In 2021, the US Women’s Plus-Size apparel market was worth $34.3 billion, showing 21% YoY growth and is expected to increase at a faster rate than the total women’s apparel market. It is not just about serving the plus size customer with extended ranges in size - it is about a shopper’s experience discovering and feeling connected to the brand’s story. Size inclusivity is a philosophy that integrates design, merchandising, marketing and communities.
Plus-size departments are the most traditional form of introducing extended sizes to shoppers and they are historically hidden in a small section in the back of a store or merchandised separately online. Brands are breaking away from this trend, instead thinking about size as one continuum and placing shopper demand at the center of design decisions but there is a lot to be done to reshape the space. Join Feature Session: Why size inclusivity is the major growth opportunity for brands in 2022. It is time for the fashion industry to reevaluate its approach to the plus-size market by building links with social communities and prioritizing investment in fit, style and shopping choices.