Last Updated: February 2, 2026
In order to provide you with personalized apparel recommendations and to operate, support, and improve our services, True Fit Corporation and its subsidiaries and affiliates (collectively, “True Fit,” “we,” “us,” or “our”) may ask you to provide certain information about yourself. We take the privacy and security of this information very seriously.
This Privacy Policy (“Policy”) describes how we collect, use, disclose, and otherwise process Personal Information when you interact with our website, mobile application, and related services (collectively, the “Services”), including information you provide directly to us and information collected automatically.
From time to time, we may update this Policy to reflect changes in our practices, technologies, legal requirements, or other factors. When we do, we will revise the “Last Updated” date above. Where required by applicable law, we will provide additional notice or obtain consent before material changes take effect. Continued use of the Services after changes are posted constitutes acceptance where permitted by law. We encourage you to review this Policy periodically to stay informed.
This Policy applies to information provided to us about or relating to you that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you (“Personal Information”). For individuals outside the United States, this information may be referred to as “Personal Data” under applicable data protection laws.
Additional U.S. State Privacy Disclosures.
Residents of certain U.S. states, including California, may have additional rights regarding their Personal Information. Please see our Notice for California Residents and Additional U.S. State Privacy Disclosures for information about state-specific rights, disclosures, and how to exercise those rights.
True Fit follows these principles in order to protect your privacy:
This Privacy Policy addresses the following questions:
(a) Personal Information provided by you.
We collect Personal Information by asking you questions about yourself. When setting up your True Fit account profile (the “True Fit Profile”), we will ask you for Personal Information such as your age, gender, size, brand preferences, body shape, and fit preferences. We may also ask for your email address, which is recommended, but not required to use our Services. You may also provide us with Personal Information through any website mobile application provided to you by True Fit or controlled by a True Fit retail partner. True Fit retail partners are third parties for whom True Fit provides its online fit recommendation Service. When accessing the True Fit Service through a True Fit retail partner, the Personal Information you provide through the retail partner's website or mobile application ("Partner Site") will be subject to the retail partner's privacy policy; however, the True Fit Privacy Policy will apply to those aspects of your Personal Information that are provided to True Fit in order to perform the True Fit Service and the data contained in your True Fit Profile that may be transmitted back to the retail partner. To be clear, once the data contained in your True Fit Profile is transmitted back to the retail partner, such data will be subject to the retail partner's privacy policy (which may be different than our Privacy Policy; please see Section 4, below, regarding third-party privacy policies).
In some jurisdictions, certain information (such as precise age, gender identity, or similar characteristics) may be considered "Sensitive Personal Information" or "Special Category Data." To the extent we receive Sensitive Personal Information, we process such information only where permitted by law and subject to appropriate safeguards.
(b) Personal Information automatically collected.
While you use the True Fit Service, we automatically record information that your browser sends whenever you visit a website, including identifiers such as IP address, device identifiers, and online activity information. We do not store the IP address of the computer you are using. We use this information to measure the usage of our Service, and to understand how to serve you better. The most common sources of this Personal Information include:
We provide a summary description of each of these circumstances below. Please note that we permit certain service providers to use these technologies on our Services as well. For more information about these service providers and their activities, please see Section 6, below.
(i) Cookies: Cookies are small files that are sent to your computer's hard drive to tell us who you are when you are using our Service. We use them when you use our Service, including on our Partner Sites so that we can provide you our Service on our Partner Sites. Cookies help us to: (1) associate you with your True Fit Profile and enable you to update and modify your True Fit Profile; (2) speed navigation and provide you with personalized fit recommendations; (3) remember Personal Information you gave so you don't have to re-enter it; (4) determine the effectiveness of some of our marketing efforts and communications; and (5) count the total number of visitors, pages viewed, and the total number of banners displayed.
Upon your first visit to our website, we offer you the ability to accept or decline cookies that are not essential to the use of the Services (e.g., marketing or analytics cookies). You may also choose to have your browser notify you when cookies are being written to your computer or accessed, or you can disable cookies entirely. If you disable cookies entirely, you will not be able to create a True Fit Profile, and therefore you may not be able to receive the benefit of the True Fit Service. Also, by not using cookies, features within our Service or a Partner Site may not function properly.
(ii) Pixel tags or clear GIFs: To help us understand the effectiveness of select communications and marketing efforts, we may use "message format" and "message open" sensing technologies that use pixel tags or clear GIFs (which are also called web beacons). These technologies allow us to know if your e-mail program is able to accept HTML e-mails and, if it is, to: (1) send you e-mails in that format; and (2) determine if you have opened our e-mail messages.
(iii) Outside sources: We may collect Personal Information about you from retail partners, business partners, contractors, and other third parties. This includes, but is not limited to, instances in which you affirmatively authorize those third parties to provide us with Personal Information. For example, retail partners may provide us with Personal Information about items you have purchased from them in the past so that we can provide better fit recommendations for you. This Personal Information is shared with us in accordance with that third party’s privacy policy. If you have any questions or concerns about the information that we may have received about you, please contact us at privacy@truefit.com.
We collect Personal Information to provide you with the True Fit Service and to administer our business. Depending on your location, we rely on one or more of the following legal bases for collection and processing: (i) performance of a contract, (ii) legitimate interests, (iii) your consent, and/or (iv) compliance with legal obligations.
Collecting Personal Information also allows us to provide you with easy access to our products and services, with a particular focus on the items and programs that may be of most interest to you. Your Personal Information also allows us to communicate with you about special offers, promotions, and other marketing programs and news that may be of interest to you.
True Fit uses Personal Information to provide you with the True Fit Service through our Partner Sites, to provide you with a superior customer experience, and to administer our business. We use your Personal Information to:
We only keep Personal Information for as long as necessary to provide our Services or as long as we are required by law. After this, your Personal Information will be deleted or anonymized so that you cannot be linked to, identified by or associated with the information. We may not remove your data when there is a legal storage requirement such as book keeping rules, or when there is a legal ground to keep the data, such as an on-going contractual relationship.
Non-personal data is used as described above and in other ways as permitted by applicable laws, including combining non-personal data with personal data.
EXCEPT AS OTHERWISE DESCRIBED IN THIS PRIVACY POLICY, TRUE FIT DOES NOT SELL OR RENT YOUR PERSONAL INFORMATION TO THIRD PARTIES.
True Fit may share a copy of your True Fit Profile, which may include your email address (if provided) with: (i) our retail partners, so they can better personalize apparel offerings to you; (ii) service providers, subcontractors, and agents who perform services on our behalf; (iii) manufacturers of products sold on our Partner Sites and our retail partners to provide insights relating to the fit, style, and purchase preferences relating to their products; and (iv) third parties in certain business relationships, such as, but not limited to, co-branded offerings where we may offer a service or feature that is co-branded by True Fit and the third party. If you provide Personal Information in connection with a co-branded service or feature, that Personal Information may be shared between True Fit and the third party. True Fit's treatment of that Personal Information is governed by this Privacy Policy, but the third party's treatment of your Personal Information will be subject to the third party’s privacy policy.
In addition, True Fit may share Personal Information with third parties as follows:
Finally, True Fit may share aggregated, anonymized or de-identified information for our business purposes.
We do not knowingly sell or share Personal Information of individuals under 16 years of age.
We take commercially reasonable security measures, including physical, technological, and procedural measures, to help to safeguard your Personal Information and to prevent unauthorized access and disclosure. In addition, we use industry-standard technology, such as edge-protection devices and encryption in the transmission of Personal Information, designed to prevent unauthorized persons from gaining access to your Personal Information and True Fit Profile, and, as technology develops, we intend to take additional measures to improve security. No method of transmission over the Internet, or method of electronic storage, however, is 100% secure. Therefore, we cannot guarantee its absolute security.
We operate globally and may transfer your Personal Information and True Fit Profile to individual companies and customers of True Fit as part of the services offered by True Fit to its customer base. Wherever your Personal Information is transferred, stored, or processed by us, we will take reasonable steps to safeguard the privacy of your Personal Information. You acknowledge and agree that your Personal Information may be processed and stored in countries outside of the European Union including, without limitation, the United States.
From time to time, we may work with third-party service providers to help us better understand how you use our Service. These service providers may place cookies on your computer or use other technologies, such as pixel tags and clear gifs, to collect Personal Information. The Personal Information that is collected will tell us things like how you navigated around our Service, and how quickly you were able to enter registration information when creating a True Fit Profile. This Personal Information will help us to better serve you and provide you with more personalized offerings. Additionally, some of our service providers use these technologies on our Service to provide certain behavioral advertising services as well as marketing services via email and display advertising.
We will not grant permission to any of these third-party service providers to collect your e-mail address, or password information through this technology. Any third-party service provider will be restricted to use your Personal Information to perform services for us, securely and in confidence. Any such third-party service provider will be restricted from using your Personal Information for any other purpose, except on an aggregate, anonymous basis. With your privacy in mind, we will work toward engaging third-party service providers who enable you to opt-out of their Personal Information collection processes.
The third-party services we use include, but are not limited to, Google ads, Meta ads and Pinterest ads. To learn more about Google’s advertising policies, see: policies.google.com/technologies/ads; your ad settings with Google, see: adssettings.google.com; and Google’s ad personalization, see: policies.google.com/technologies/partner-sites. To learn more about Facebook’s privacy practices, see: facebook.com/policy.php. Additionally, you may choose to opt out of certain behavioral advertising through the following websites: http://www.aboutads.info/choices and http://www.youronlinechoices.eu/.
When you interact with our Service in certain ways, you may be eligible to receive certain marketing-related and promotional communications as well as special offers (collectively "Promotional Communications") from True Fit or third parties with whom True Fit has a business relationship and those communications may include advertisements. The most common of these circumstances may include:
If, at any time, you no longer wish to receive Promotional Communications from True Fit, you will be able to follow instructions provided with the Promotional Communication or within our Service in connection with Promotional Communications. Even if you opt-out of receiving Promotional Communications, you may continue to receive e-mails relating to your True Fit Profile, Personal Information, and/or other security or business-related communications. Although the primary purpose of these emails is not to provide you with promotional material, they may contain within them some promotional material.
True Fit provides you with the ability to access, correct, change, or delete the Personal Information in your True Fit Profile at any time. Please be advised that True Fit may periodically archive Personal Information it has collected and there may be times that such archived information cannot be permanently removed from our systems.
We also recognize Global Privacy Control ("GPC") signals where required by U.S. state privacy laws.
Depending on your location, you may have the right to:
• Access your Personal Information
• Correct inaccurate information
• Delete Personal Information
• Obtain a portable copy of your information
• Opt out of the sale or sharing of Personal Information
• Limit the use of Sensitive Personal Information
• Withdraw consent (where processing is based on consent)
• Lodge a complaint with a supervisory authority (EEA/UK)
(a) Transfers to the United States and Personal Information collected from visitors from outside the United States. If you are interacting with True Fit from outside the United States and provide us with any Personal Information, please note, in order for us to provide the True Fit Service or otherwise communicate with you as set forth in this Privacy Policy, it will be necessary for your Personal Information to be transferred, stored, and processed within the United States. The data protection laws in the United States may not be as comprehensive as those in your country. By doing business or interacting with True Fit, you are consenting to the transfer of your Personal Information to facilities located in the United States and other facility locations selected by True Fit.
(b) Children's and Minor's Privacy. The True Fit Service is not designed to be used by minors, in particular, children under the age of 16. True Fit does not market to or knowingly collect Personal Information from anyone under the age of 16.
(c) Do Not Track Signals. Your web browser may let you choose your preference as to whether you want to allow the collection of information about your online activities over time and across different websites or online services. At this time, the Service does not respond to the preferences you may have set in your web browser regarding such collection of your information, although we do provide other opportunities for you to control your information, including, for example, honoring your cookie preferences.
(d) Third-Party Websites. Please be advised that whenever you click on links and banners that take you to a third-party website, you will be subject to the third party's privacy policies, not True Fit's. This Privacy Policy applies solely to Personal Information collected by True Fit.
(e) California Residents. If you are a resident of California, you may find additional information regarding your rights in our Notice for California Residents and Additional U.S. State Privacy Disclosures.
If you have any questions about this Privacy Policy, please contact us at privacy@truefit.com. To request to have your Personal Information deleted, or to request a copy of your Personal Information, please contact us at privacy@truefit.com or fill out the form below.
If you would like to report a Security concern about any of our products Services, please contact us at security@truefit.com.
If you are located in the European Economic Area, please see our GDPR FAQ for more information regarding your rights under the GDPR.
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