True Fit distributes one governed source of fit intelligence through MCP, so search, chat, discovery, PDPs, support, and returns all deliver the same trusted guidance.
Shoppers benefit from a consistent fit experience across all AI interactions on site:
One size recommendation across chat and the PDP.
Consistent brand-fit guidance across search and product views.
The same answers to fit questions from every entry point.
True Fit gives ecommerce and technology teams one governed source of apparel and footwear fit intelligence across agents, channels, and customer experiences, helping them move faster, maintain consistency, increase conversion, and reduce returns.
Key Integration Advantages
Connect through MCP without replacing your existing agent or stack.
Deliver consistent fit intelligence across every surface and channel.
Centralize governance over fit recommendations as your AI program scales.
Make fit a shared infrastructure capability instead of rebuilding logic for every experience.
Why True Fit Outperforms Alternatives
Versus building in-house: Start with 20 years of outcome-trained fit intelligence instead of creating it from scratch.
Versus generic LLM prompts: Ground recommendations in governed data rather than probabilistic responses.
Versus bolted-on widgets: An agent can sound informed and lift conversion while still getting fit wrong, sending more of those orders back as returns. Ground every fit response in governed purchase, return and keep data.
Versus third-party agents: Keep control of your interface, orchestration, and recommendations.
Versus scanning hardware: Add fit guidance without requiring new shopper behavior or device adoption.
One Fit Experience Across Every AI Touchpoint
True Fit distributes one governed source of fit intelligence through MCP, so search, chat, discovery, PDPs, support, and returns all deliver the same trusted guidance.
Shoppers benefit from a consistent fit experience across all AI interactions on site:
One size recommendation across chat and the PDP.
Consistent brand-fit guidance across search and product views.
The same answers to fit questions from every entry point.
Once connected through MCP, your agent can call True Fit’s apparel and footwear intelligence whenever fit, sizing, or product context is needed, grounding every response in real data.
"What size should I buy?"
Deliver product-specific size recommendations using the same intelligence that powers True Fit on the PDP.
Chat | Search | PDP | Support
"Show me the right products."
Match shopper intent with the retailer’s live catalog, availability, and fit context across apparel and footwear.
Conversation | Search | Browse | Directory
"How does this brand usually fit?"
Explain brand, and product-level fit patterns so shoppers know what to expect before committing.
.png)