The Fit Intelligence Layer via MCP
Turning real purchase-and-return outcomes into decision-grade guidance that agents and shoppers can trust.
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Fit Intelligence via MCP
Access personalized and general size recommendations plus deep fashion knowledge—powering shopping agents, copilots, and merchant systems to eliminate doubt and dead ends.
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One Fit Experience — Everywhere the Shopper Interacts
True Fit combines fit intelligence with MCP-powered distribution to deliver accurate, trusted fit guidance across search, chat, and discovery — without duplicating logic or fragmenting the shopper experience.

Shoppers benefit from a consistent fit experience across all AI interactions on site:
  • The size recommended in chat matches the size recommended on the PDP.
  • Brand fit guidance is consistent across search and product views.
  • Fit questions are answered the same way, regardless of entry point.
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Fit Intelligence: The Layer for Your AI Stack
For e-commerce leaders and CTOs, True Fit deploys as a crucial layer, plugging directly into your existing AI stack. This empowers agents and experiences with decision-grade fit guidance, driving conversion and reducing returns.
Key Integration Advantages
  • Transforms agents into “fit-aware” entities, fulfilling a growing CIO/CTO mandate in agentic commerce.
  • A plug-in, not a rip-and-replace solution, ensuring seamless adoption.
  • Delivers consistent fit intelligence as a service across all surfaces and channels.
  • Provides essential governance over fit recommendations, avoiding black-box variability.
  • Establishes fit as a shared, infrastructural capability across the entire tech stack.
Why True Fit Outperforms Alternatives
  • Versus building in-house: Faster time-to-value with a proven, outcomes-trained layer.
  • Versus LLM prompts alone: A real capability layer that significantly reduces variability and risk.
  • Versus bolted-on widgets: Deeply integrates into your stack and agents, beyond a single page experience.
  • Versus third-party agents: Retailers maintain full control and governance over fit recommendations.
  • Versus scanning hardware: No dependency on consumer behavior change or device adoption.
One Fit Experience — Everywhere the Shopper Interacts
True Fit combines fit intelligence with MCP-powered distribution to deliver accurate, trusted fit guidance across search, chat, and discovery — without duplicating logic or fragmenting the shopper experience.

Shoppers benefit from a consistent fit experience across all AI interactions on site:
  • The size recommended in chat matches the size recommended on the PDP.
  • Brand fit guidance is consistent across search and product views.
  • Fit questions are answered the same way, regardless of entry point.
Why Leading Retailers Choose True Fit
Control
  • Centralized control over fit logic
  • Consistent fit decisions across channels
  • AI experiences stay aligned as you scale
  • Lower risk than generic LLM responses
Speed
  • Launch quickly on existing ecommerce platforms.
  • Add new agent surfaces without re-building fit logic
  • Faster AI experimentation
Scale
  • Integrates into MCP and agentic commerce strategies and AI roadmaps.
  • Global scale and complexity handling; delivers guidance across 25 languages and dozens of size strings.
Perform
  • Higher conversion
  • Stronger shopper trust
  • Concierge fit experience
"Over 70% of AI agent queries for clothes and shoes are fit and size related."
Why Leading Retailers Choose True Fit
Control
  • Centralized control over fit logic
  • Consistent fit decisions across channels
  • AI experiences stay aligned as you scale
  • Lower risk than generic LLM responses
Speed
  • Launch quickly on existing ecommerce platforms.
  • Add new agent surfaces without re-building fit logic
  • Faster AI experimentation
Scale
  • Integrates into MCP and agentic commerce strategies and AI roadmaps.
  • Global scale and complexity handling; delivers guidance across 25 languages and dozens of size strings.
Perform
  • Higher conversion
  • Stronger shopper trust
  • Concierge fit experience
"Over 70% of AI agent queries for clothes and shoes are fit and size related."
Get a Demo
Plug True Fit Into Your Existing AI Agent or Stack
Use the AI agent or conversational platform you already have
Add True Fit like any other skill or action
That’s it. No custom orchestration, no bespoke logic, no new UI.
Learn More
Plug True Fit Into Your Existing AI Agent or Stack
Use the AI agent or conversational platform you already have
Add True Fit like any other skill or action
That’s it. No custom orchestration, no bespoke logic, no new UI.
Learn More
What Your Agent Can Do With True Fit
Once connected, your agent gains access to fit and fashion intelligence it can call when needed, ensuring fit guidance is accurate, consistent, and grounded in real data.
"What size should I buy?"
Delivers product-specific size recommendations using the same fit intelligence shoppers trust on the PDP.
Chat | Search | PDP | Agent
"Show me the right products."
Surfaces relevant products by matching shopper intent with the retailer’s live catalog and fit context.
Conversation | Search | Browse | Directory
"How does this brand usually fit?"
Provides brand-level fit guidance so shoppers know what to expect before committing.
Chat | Brand Pages | PDP
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Video highlighting True Fit’s network of 80 million shoppers

"The Fit Intelligence Layer" is here

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Video highlighting True Fit’s network of 80 million shoppers

Join Fashion's Agentic Revolution

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FAQ - Fashion Intelligence Layer via MCP
Data & Product Intelligence Ingestion
How does True Fit access product data to power MCP recommendations?
What product data integration options does True Fit support?
Can chatbot or agent providers enable True Fit without retailer feeds?
MCP Agent Activation
How is the True Fit MCP agent enabled within an AI experience?
What configuration is required to activate True Fit MCP?
How does MCP function within a multi-agent environment?
What types of questions can the MCP agent answer?