The Apparel + Footwear
Fit Intelligence Layer via MCP

Connect your existing AI agent or stack to 20 years of real purchase-and-return outcomes across apparel and footwear, without rebuilding fit logic or creating a new interface. Extend decision-grade fit guidance across shopping, search, support, returns, inboxes, and more to drive higher conversion, fewer fit-related returns, and less repetitive sizing demand on support teams.
Get a DemoMCP 101 eBook

The Apparel + Footwear Fit Intelligence Layer via MCP

Connect your existing AI agent or stack to 20 years of real apparel and footwear purchase-and-return outcomes, without rebuilding fit logic or creating a new interface. Put trusted fit guidance anywhere you need it, from shopping and search to support, returns, and inboxes, to drive higher conversion, fewer fit-related returns, and less sizing demand on support teams.
Get a DemoMCP 101 eBook
One Fit Experience Across Every AI Touchpoint
Get a Demo
Reporting Center
01Size Sampling
Find where size sampling starts and where to stop it.
Understand how often shoppers purchase multiple sizes of the same product and see how True Fit helps reduce unnecessary bracketing.
Explore behavior across the shopper journey
Identify products with the most sampling
Measure opportunities to improve confidence
02
True 360
Get the full picture of every shopper
Reveal the brands most commonly represented in your shoppers’ True Fit closets and identify valuable cross-brand relationships.
Understand brand affinity
Identify cross-brand relationships
Add sizing context to preferences
03
Demographics
Build a clearer picture of the shoppers you serve.
Explore demographic and body-profile insights to understand who your customers are and how their needs vary across key audiences.
Compare key shopper segments
Understand body-profile patterns
Add context to audience strategy
04
Fit Consistency
See Fit from Every Angle. 
Explore the shopper, product, and behavioral signals behind fit to uncover patterns across your business. 
Spot products that run small or large
Compare cohorts and categories
Prioritize fit guidance updates
05
Top Closet Brands
Discover the brands already shaping shopper preference.
Explore the shopper, product, and behavioral signals behind fit to uncover patterns across your business. 
Spot products that run small or large
Compare cohorts and categories
Add sizing context to preferences
Product Detail Pages (PDP)
Product List Pages (PLP)
Homepage
Search

Get conversational.

Reduce
cognitive overload.

Fit intelligence inside
Turn doubt into delight.

55% of product listings have stockouts.

What if you could filter out any items that aren't available in a shopper's recommended size?

(Personal Size Filtering)

Now you can.  
Less doubt.
Less shopper fatigue.
No more dead ends.

Pro Tip

Learn how you can incorporate fit intelligence into any list page outside of True Fit's agent via MCP.le insights into your spending habits.

Start the conversation early

and adapt the entire journey to every shopper.

Our AI Fit Intelligence doesn't replace search.  

It eliminates doubt and dead ends.

Get a Demo
Get a Demo
One Fit Experience
Across Every
AI Touchpoint
True Fit distributes one governed source of fit intelligence through MCP, so search, chat, discovery, PDPs, support, and returns all deliver the same trusted guidance.

Shoppers benefit from a consistent fit experience across all AI interactions on site:
  • One size recommendation across chat and the PDP.
  • Consistent brand-fit guidance across search and product views.
  • The same answers to fit questions from every entry point.
Get a DemoMCP 101 eBook
Reporting Center
01 Size Sampling
02 True 360
03 Demographics
04 Fit Consistency
05 Top Closet Brands
Find where size sampling starts and where to stop it.
Understand how often shoppers purchase multiple sizes of the same product and see how True Fit helps reduce unnecessary bracketing.
  • Explore behavior across the shopper journey
  • Identify products with the most sampling
  • Measure opportunities to improve confidence
Get the full picture of every shopper
True 360 brings together shopper profile, body, preference, brand affinity, and product discovery signals in one view, giving your team a deeper understanding of the data powering personalization.
  • Explore individual shopper profiles
  • See body, preference, and brand-affinity signals
  • Understand recommendation context
Build a clearer picture of the shoppers you serve.
Explore demographic and body-profile insights to understand who your customers are and how their needs vary across key audiences.
  • Compare key shopper segments
  • Understand body-profile patterns
  • Add context to audience strategy
See Fit from Every Angle. 
Explore the shopper, product, and behavioral signals behind fit to uncover patterns across your business. 
  • Spot products that run small or large
  • Compare cohorts and categories
  • Prioritize fit guidance updates
Discover the brands already shaping shopper preference.
Reveal the brands most commonly represented in your shoppers’ True Fit closets and identify valuable cross-brand relationships.
  • Understand brand affinity
  • Identify cross-brand relationships
  • Add sizing context to preferences
Get a Demo
Keep Your Agent.
Add True Fit.
Use the AI agent or conversational platform you already have
Add True Fit like any other skill or action
Connect True Fit through MCP as a skill or action, without custom orchestration, bespoke fit logic, or a new shopper interface.
Download the MCP 101 eBook
A Governed Fit Layer Across Your AI Stack
True Fit gives ecommerce and technology teams one governed source of apparel and footwear fit intelligence across agents, channels, and customer experiences, helping them move faster, maintain consistency, increase conversion, and reduce returns.
Key Integration Advantages
  • Connect through MCP without replacing your existing agent or stack.
  • Deliver consistent fit intelligence across every surface and channel.
  • Centralize governance over fit recommendations as your AI program scales.
  • Make fit a shared infrastructure capability instead of rebuilding logic for every experience.
Why True Fit Outperforms Alternatives
  • Versus building in-house: Start with 20 years of outcome-trained fit intelligence instead of creating it from scratch.
  • Versus generic LLM prompts: Ground recommendations in governed data rather than probabilistic responses.
  • Versus bolted-on widgets: An agent can sound informed and lift conversion while still getting fit wrong, sending more of those orders back as returns. Ground every fit response in governed purchase, return and keep data.
  • Versus third-party agents: Keep control of your interface, orchestration, and recommendations.
  • Versus scanning hardware: Add fit guidance without requiring new shopper behavior or device adoption.
One Fit Experience Across Every AI Touchpoint
True Fit distributes one governed source of fit intelligence through MCP, so search, chat, discovery, PDPs, support, and returns all deliver the same trusted guidance.

Shoppers benefit from a consistent fit experience across all AI interactions on site:
  • One size recommendation across chat and the PDP.
  • Consistent brand-fit guidance across search and product views.
  • The same answers to fit questions from every entry point.
Get a DemoMCP 101 eBook
Why Leading Retailers Choose True Fit
Control
  • Keep ownership of your agent, customer experience, and governance while True Fit supplies the fit intelligence.
Speed
  • Connect through MCP and launch across existing platforms without rebuilding fit logic or creating new interfaces.
Scale
  • Deliver consistent apparel and footwear guidance across 25 languages and dozens of global size strings.
Perform
  • Turn high-intent fit questions into confident decisions that support higher conversion and fewer returns.
"Over 70% of AI agent queries for clothes and shoes are fit and size related."
Why Leading Retailers Choose True Fit
Control
  • Keep ownership of your agent, customer experience, and governance while True Fit supplies the fit intelligence.
Speed
  • Connect through MCP and launch across existing platforms without rebuilding fit logic or creating new interfaces.
Scale
  • Deliver consistent apparel and footwear guidance across 25 languages and dozens of global size strings.
Perform
  • Turn high-intent fit questions into confident decisions that support higher conversion and fewer returns.
"Over 70% of AI agent queries for clothes and shoes are fit and size related."
Get a Demo
Plug True Fit Into Your Existing AI Agent or Stack
Use the AI agent or conversational platform you already have
Add True Fit like any other skill or action
That’s it. No custom orchestration, no bespoke logic, no new UI.
Learn More
What Your Existing Agent
Can Do With True Fit
Once connected through MCP, your agent can call True Fit’s apparel and footwear intelligence whenever fit, sizing, or product context is needed, grounding every response in real data.
"What size should I buy?"
Deliver product-specific size recommendations using the same intelligence that powers True Fit on the PDP.
Chat | Search | PDP | Support
"Show me the right products."
Match shopper intent with the retailer’s live catalog, availability, and fit context across apparel and footwear.
Conversation | Search | Browse | Directory
"How does this brand usually fit?"
Explain brand, and product-level fit patterns so shoppers know what to expect before committing.
Chat | Brand Pages | PDP
Get a Demo
Video highlighting True Fit’s network of 80 million shoppers

The Fit Intelligence Layer Is Here.

Watch the Video
Get a Demo
Frequently Asked Questions
Data & Product Intelligence Ingestion
How does True Fit access product data to power MCP recommendations?
What product data integration options does True Fit support?
Can chatbot or agent providers enable True Fit without retailer feeds?
MCP Agent Activation
How is the True Fit MCP agent enabled within an AI experience?
What configuration is required to activate True Fit MCP?
How does MCP function within a multi-agent environment?
What types of questions can the MCP agent answer?