Apparel + Footwear Shopping Agent
with Native
Fit Intelligence
A ready-to-deploy agent across PDP, PLP, search, and homepage. Powered by 20 years of purchase-and-return outcomes, the world’s largest structured fit dataset, and cross-brand fit intelligence across 91,000 brands to drive higher conversion, fewer fit-related returns, and less sizing demand on support teams.
Get a Demo
Illustrative preview
Women / Sweaters

Women’s Drifter Crew Neck Sweater

$84.95
Color: Soft Apple Green
Size rangeSize chart
Select size
Most shoppers buy their usual sizeAsk about fit, fabric, reviews and more
Works acrossPDP•PLP•Search•Homepage
Apparel + Footwear Shopping Agent with Native
Fit Intelligence
A ready-to-deploy agent across PDP, PLP, search, and homepage. Powered by 20 years of purchase-and-return outcomes, the world’s largest structured fit dataset, and cross-brand fit intelligence across 91,000 brands to drive higher conversion, fewer fit-related returns, and less sizing demand on support teams.
Illustrative preview
Women / Sweaters

Women’s Drifter Crew Neck Sweater

$84.95
Color: Soft Apple Green
Size rangeSize chart
Select size
Most shoppers buy their usual sizeAsk about fit, fabric, reviews and more
Works acrossPDP•PLP•Search•Homepage
Get a Demo
Video highlighting True Fit’s network of 80 million shoppers
Reporting Center
01 Size Sampling
02 True 360
03 Demographics
04 Fit Consistency
05 Top Closet Brands
Find where size sampling starts and where to stop it.
Understand how often shoppers purchase multiple sizes of the same product and see how True Fit helps reduce unnecessary bracketing.
  • Explore behavior across the shopper journey
  • Identify products with the most sampling
  • Measure opportunities to improve confidence
Get the full picture of every shopper
True 360 brings together shopper profile, body, preference, brand affinity, and product discovery signals in one view, giving your team a deeper understanding of the data powering personalization.
  • Explore individual shopper profiles
  • See body, preference, and brand-affinity signals
  • Understand recommendation context
Build a clearer picture of the shoppers you serve.
Explore demographic and body-profile insights to understand who your customers are and how their needs vary across key audiences.
  • Compare key shopper segments
  • Understand body-profile patterns
  • Add context to audience strategy
See Fit from Every Angle. 
Explore the shopper, product, and behavioral signals behind fit to uncover patterns across your business. 
  • Spot products that run small or large
  • Compare cohorts and categories
  • Prioritize fit guidance updates
Discover the brands already shaping shopper preference.
Reveal the brands most commonly represented in your shoppers’ True Fit closets and identify valuable cross-brand relationships.
  • Understand brand affinity
  • Identify cross-brand relationships
  • Add sizing context to preferences
Get a Demo

Same Trusted Data.  More Intuitive Delivery.

Product Detail Page (PDP)
Product List Pages (PLP)
Homepage
Search

Make every PDP conversational.

Answer product and fit questions in context.

Guide shoppers to the right size.

Turn confidence into conversion.

55% of product listings contain stockouts.

What if shoppers could filter out anything unavailable in their recommended size?

(Personal Size Filtering)

Now they can.
Less doubt.
Less shopper fatigue.
No more dead ends.

Pro Tip

Bring personal size filtering to any product list page through Fit Intelligence via MCP, even outside the True Fit Shopping Agent.

Start the
conversation
early

and adapt the
entire journey to
every shopper.

Native Fit Intelligence doesn’t replace search.

It eliminates doubt and dead ends.

Get a Demo

Reporting Center

01Size Sampling
Find where size sampling starts and where to stop it.
Understand how often shoppers purchase multiple sizes of the same product and see how True Fit helps reduce unnecessary bracketing.
Explore behavior across the shopper journey
Identify products with the most sampling
Measure opportunities to improve confidence
02
True 360
Get the full picture of every shopper
Reveal the brands most commonly represented in your shoppers’ True Fit closets and identify valuable cross-brand relationships.
Understand brand affinity
Identify cross-brand relationships
Add sizing context to preferences
03
Demographics
Build a clearer picture of the shoppers you serve.
Explore demographic and body-profile insights to understand who your customers are and how their needs vary across key audiences.
Compare key shopper segments
Understand body-profile patterns
Add context to audience strategy
04
Fit Consistency
See Fit from Every Angle. 
Explore the shopper, product, and behavioral signals behind fit to uncover patterns across your business. 
Spot products that run small or large
Compare cohorts and categories
Prioritize fit guidance updates
05
Top Closet Brands
Discover the brands already shaping shopper preference.
Explore the shopper, product, and behavioral signals behind fit to uncover patterns across your business. 
Spot products that run small or large
Compare cohorts and categories
Add sizing context to preferences
Product Detail Pages (PDP)
Product List Pages (PLP)
Homepage
Search

Get conversational.

Reduce
cognitive overload.

Fit intelligence inside
Turn doubt into delight.

55% of product listings have stockouts.

What if you could filter out any items that aren't available in a shopper's recommended size?

(Personal Size Filtering)

Now you can.  
Less doubt.
Less shopper fatigue.
No more dead ends.

Pro Tip

Learn how you can incorporate fit intelligence into any list page outside of True Fit's agent via MCP.le insights into your spending habits.

Start the conversation early

and adapt the entire journey to every shopper.

Our AI Fit Intelligence doesn't replace search.  

It eliminates doubt and dead ends.

Get a Demo

Same Trusted Data. More Intuitive Delivery.

Product Detail Pages (PDP)
Make every PDP conversational.
Answer product and fit questions in context.
Guide shoppers to the right size.
Turn confidence into conversion.
Product List Pages (PLP)
55% of product listings contain stockouts. What if shoppers could filter out anything unavailable in their recommended size?

Now they can. Less doubt. Less shopper fatigue. No more dead ends.
Bring personal size filtering to any product list page through Fit Intelligence via MCP, even outside the True Fit Shopping Agent.
Homepage
Start the conversation early and adapt the entire journey to every shopper.
Search
Native Fit Intelligence doesn’t replace search.
It eliminates doubt and dead ends.
Product Detail Pages (PDP)
Product List Pages (PLP)
Homepage
Search

Get conversational.

Reduce
cognitive overload.

Fit intelligence inside
Turn doubt into delight.

55% of product listings have stockouts.

What if you could filter out any items that aren't available in a shopper's recommended size?

(Personal Size Filtering)

Now you can.  
Less doubt.
Less shopper fatigue.
No more dead ends.

Pro Tip

Learn how you can incorporate fit intelligence into any list page outside of True Fit's agent via MCP.le insights into your spending habits.

Start the conversation early

and adapt the entire journey to every shopper.

Our AI Fit Intelligence doesn't replace search.  

It eliminates doubt and dead ends.

Get a Demo
Dynamic Size Chart Creation and Management
Give shoppers another trusted point of reference. True Fit generates and continuously refines size charts across apparel and footwear using real cross-market sizing data and purchase-and-return outcomes.

The same structured size data also supports Agentic Engine Optimization, helping major agent platforms better understand and recommend your products.
Get a Demo

Dynamic Size Chart Creation and Management

Give shoppers another trusted point of reference. True Fit generates and continuously refines size charts across apparel and footwear using real cross-market sizing data and purchase-and-return outcomes.

The same structured size data also supports Agentic Engine Optimization, helping major agent platforms better understand and recommend your products.
Get a Demo

Reporting Hub and Transformational Insights

One Fit Profile.  
Better Experiences Everywhere.

Shoppers share their fit preferences once. True Fit turns that consented first-party data into a persistent profile you can activate across onsite experiences, email, and advertising through True 360 Member View and Shopify integrations.
Get a Demo
01 Size Sampling
02 True 360
03 Demographics
04 Fit Consistency
05 Top Closet Brands
Find where size sampling starts and where to stop it.
Understand how often shoppers purchase multiple sizes of the same product and see how True Fit helps reduce unnecessary bracketing.
  • Explore behavior across the shopper journey
  • Identify products with the most sampling
  • Measure opportunities to improve confidence
Get the full picture of every shopper
True 360 brings together shopper profile, body, preference, brand affinity, and product discovery signals in one view, giving your team a deeper understanding of the data powering personalization.
  • Explore individual shopper profiles
  • See body, preference, and brand-affinity signals
  • Understand recommendation context
Build a clearer picture of the shoppers you serve.
Explore demographic and body-profile insights to understand who your customers are and how their needs vary across key audiences.
  • Compare key shopper segments
  • Understand body-profile patterns
  • Add context to audience strategy
See Fit from Every Angle. 
Explore the shopper, product, and behavioral signals behind fit to uncover patterns across your business. 
  • Spot products that run small or large
  • Compare cohorts and categories
  • Prioritize fit guidance updates
Discover the brands already shaping shopper preference.
Reveal the brands most commonly represented in your shoppers’ True Fit closets and identify valuable cross-brand relationships.
  • Understand brand affinity
  • Identify cross-brand relationships
  • Add sizing context to preferences
Get a Demo
One Fit Profile.
Better Experiences Everywhere.
Shoppers share their fit preferences once. True Fit turns that consented first-party data into a persistent profile you can activate across onsite experiences, email, and advertising through True 360 Member View and Shopify integrations.
Step-by-step view of saved shopper profiles being used in marketing campaigns
Get a Demo
Frequently Asked Questions
What is True Fit’s agentic shopping experience?
Where does True Fit’s agent show up in the shopping journey?
Why focus on fit and sizing in agentic commerce?
What is “agentic intervention,” and when does it happen?
How does True Fit reduce “dead ends” during browsing?
What is Personal Size Filtering on product listing pages?
How does True Fit work with search?
How does True Fit keep fit guidance consistent across channels?
What is dynamic size chart creation and management?
How do dynamic size charts support Agentic Engine Optimization (AEO)?
What business outcomes does the agentic experience support?
How do shopper profiles improve agentic experiences?