Transforming the Uniform Buying Experience for B2B Shoppers
Overview
Medline, the industry-leading provider of medical scrubs and uniforms, partnered with True Fit to modernize and simplify the uniform ordering process. As a trusted name in healthcare apparel, Medline recognized the need to eliminate sizing guesswork and improve the online fit experience for its B2B customers.
Challenge
For medical professionals and employers alike, ordering uniforms online poses unique challenges:
- Inaccurate sizing without physical try-ons
- Time-consuming reliance on shared samples
- Inconsistent fit across styles and brands
Medline wanted a digital solution that would help their customers get sizing right the first time, reduce returns, and improve order confidence.
Solution
Medline integrated True Fit’s AI-powered fit recommendation platform to give shoppers instant, size-right guidance for every product. By leveraging billions of data points across the apparel industry, True Fit enabled Medline customers to find their best-fitting scrubs and uniforms quickly and confidently, without the need for shared fitting kits or in-person try-ons.
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