“We’ve spent decades perfecting the art of denim craftsmanship, ensuring that every pair of jeans is designed with quality and comfort in mind. Now, by teaming up with True Fit, we’re taking it a step further—giving our customers the confidence to find their best fit without the guesswork.”
Kristen Stewart, Vice President of E-Commerce and Silver Jeans Co.
True Fit’s platform is powered by the Fashion Genome, the world’s largest connected apparel dataset, comprising insights from over 82 million shoppers and 29,000 brands. Thanks to this vast data network, Silver Jeans Co. can now offer its customers a seamless, intuitive, and highly personalized shopping experience.
Jessica Arredondo Murphy, Co-Founder & COO at True Fit, commented: “Silver Jeans Co. has a rich history of delivering high-quality, expertly crafted denim. With the integration of True Fit’s AI-fitting room, they are bridging tradition with innovation, ensuring that every customer finds the perfect fit—enhancing satisfaction, reducing returns, and reinforcing brand loyalty.”
About Silver Jeans Co.
Founded in 1991 as part of the Western Glove Works legacy, Silver Jeans Co. is a family-owned Canadian brand specializing in premium denim with a focus on quality, craftsmanship, and comfort. With over 100 years of denim expertise, the brand continues to perfect the art of denim with styles designed for every body type. Built on a foundation of signature fits and innovative design, Silver has earned a loyal following across generations. Today, the brand remains committed to making jeans that people come back to—well-made, well-worn, and always reliable.
About True Fit
True Fit helps shoppers confidently buy what fits, eliminating fit and size friction before checkout. Powered by the Fashion Genome and GenAI, True Fit analyzes billions of data points to transform all the complexities of size and fit into simple, actionable size recommendations and fit guidance for consumers. It delivers personalized 0-click fit guidance for 100% of visitors on all categories of clothing, and 1:1 personalized size recommendations for over 80M active users. For retailers, it boosts conversions, reduces returns, builds loyalty, and provides valuable insights on shopper preferences, product fit, and enriched first party shopper data to optimize merchandising, product, and marketing.
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