Who We Are
The True Fit team DNA blends retail, technology and data expertise to organize and structure solutions that put retailers and their shoppers at the heart of what we are building.
True Fit is a consumer experience platform leveraged by apparel and footwear retailers to decode fit and size and connect shoppers with only what they love. It has organized and connected the broadest footwear, apparel and shopper data in the world to provide best in class fit recommendations covering the industry’s brands and styles. The platform unites social, general and personalized fit guidance into one cohesive experience, driving shopper confidence and loyalty.
Through serving millions of shoppers across its network of retailer websites, True Fit delivers rich datasets back to retailers to inform their strategies and initiatives - from marketing and merchandising to sourcing and product development. These data sets help retailers identify and learn about their digital-first shoppers and meet them with relevance.
True Fit has raised more than $100M from top-tier venture capitalists to organize the world’s footwear and apparel data into the Fashion Genome. The platform, and the unique AI-driven SaaS from it, is the key to turning traffic into loyalty. The platform is strategically leveraged by hundreds of leading retailers, representing 17,000 brands and 80M active members.