True Fit Reporting Center

Turn fit data into your
next best decision.

Explore shopper behavior, spot fit trends, and understand how True Fit is shaping performance across your business—all in one interactive reporting center.
See Reporting in ActionExplore the Reports
True Fit Reporting Center

Turn fit data into your
next best decision.

Explore shopper behavior, spot fit trends, and understand how True Fit is shaping performance across your business—all in one interactive reporting center.
See Reporting in ActionExplore the Reports
01 Size Sampling
02 True 360
03 Demographics
04 Fit Consistency
05 Top Closet Brands
Find where size sampling starts—and where to stop it.
Understand how often shoppers purchase multiple sizes of the same product and see how True Fit helps reduce unnecessary bracketing.
  • Explore behavior across the shopper journey
  • Identify products with the most sampling
  • Measure opportunities to improve confidence
Get the full picture of every shopper
True 360 brings together shopper profile, body, preference, brand affinity, and product discovery signals in one view—giving your team a deeper understanding of the data powering personalization.
  • Explore individual shopper profiles
  • See body, preference, and brand-affinity signals
  • Understand recommendation context
Build a clearer picture of the shoppers you serve.
Explore demographic and body-profile insights to understand who your customers are and how their needs vary across key audiences.
  • Compare key shopper segments
  • Understand body-profile patterns
  • Add context to audience strategy
See Fit from Every Angle. 
Explore the shopper, product, and behavioral signals behind fit to uncover patterns across your business. 
  • Spot products that run small or large
  • Compare cohorts and categories
  • Prioritize fit guidance updates
Discover the brands already shaping shopper preference.
Reveal the brands most commonly represented in your shoppers’ True Fit closets and identify valuable cross-brand relationships.
  • Understand brand affinity
  • Identify cross-brand relationships
  • Add sizing context to preferences
Get a Demo
01Size Sampling
Find where size sampling starts—and where to stop it.
Understand how often shoppers purchase multiple sizes of the same product and see how True Fit helps reduce unnecessary bracketing.
Explore behavior across the shopper journey
Identify products with the most sampling
Measure opportunities to improve confidence
02
True 360
Get the full picture of every shopper
Reveal the brands most commonly represented in your shoppers’ True Fit closets and identify valuable cross-brand relationships.
Understand brand affinity
Identify cross-brand relationships
Add sizing context to preferences
03
Demographics
Build a clearer picture of the shoppers you serve.
Explore demographic and body-profile insights to understand who your customers are and how their needs vary across key audiences.
Compare key shopper segments
Understand body-profile patterns
Add context to audience strategy
04
Fit Consistency
See Fit from Every Angle. 
Explore the shopper, product, and behavioral signals behind fit to uncover patterns across your business. 
Spot products that run small or large
Compare cohorts and categories
Prioritize fit guidance updates
05
Top Closet Brands
Discover the brands already shaping shopper preference.
Explore the shopper, product, and behavioral signals behind fit to uncover patterns across your business. 
Spot products that run small or large
Compare cohorts and categories
Add sizing context to preferences
Product Detail Pages (PDP)
Product List Pages (PLP)
Homepage
Search

Get conversational.

Reduce
cognitive overload.

Fit intelligence inside
Turn doubt into delight.

55% of product listings have stockouts.

What if you could filter out any items that aren't available in a shopper's recommended size?

(Personal Size Filtering)

Now you can.  
Less doubt.
Less shopper fatigue.
No more dead ends.

Pro Tip

Learn how you can incorporate fit intelligence into any list page outside of True Fit's agent via MCP.le insights into your spending habits.

Start the conversation early

and adapt the entire journey to every shopper.

Our AI Fit Intelligence doesn't replace search.  

It eliminates doubt and dead ends.

Get a Demo
Built to be used

Go from exploring the data to understanding what to do next.

True Fit reporting helps teams move beyond individual data points to uncover patterns, investigate what’s driving them, and apply those insights across the business.

1

Explore

Filter by brand, department, category, locale, product, or shopper segment to investigate the questions that matter to your business.
2

Understand

Compare patterns across products and shopper cohorts to understand what’s happening—not just a single datapoint. 
3

Act

Bring those insights into fit guidance, size strategy, merchandising, and future product decisions.
Built to be used
Go from exploring the data to understanding what to do next.

True Fit reporting helps teams move beyond individual data points to uncover patterns, investigate what’s driving them, and apply those insights across the business.

1

Explore

Filter by brand, department, category, locale, product, or shopper segment to investigate the questions that matter to your business.
2

Understand

Compare patterns across products and shopper cohorts to understand what’s happening—not just a single datapoint. 
3

Act

Bring those insights into fit guidance, size strategy, merchandising, and future product decisions.
Powered by the Fashion Genome

Reporting is powered by the same cross-market intelligence behind every True Fit recommendation.

100M
shoppers
60M
unique products
Powered by the Fashion Genome
Reporting is powered by the same cross-market intelligence behind every True Fit recommendation.
100M
shoppers
60M
unique products
$616B
transaction value analyzed
One Fit Experience Across Every AI Touchpoint
True Fit distributes one governed source of fit intelligence through MCP, so search, chat, discovery, PDPs, support, and returns all deliver the same trusted guidance.

Shoppers benefit from a consistent fit experience across all AI interactions on site:
  • One size recommendation across chat and the PDP.
  • Consistent brand-fit guidance across search and product views.
  • The same answers to fit questions from every entry point.
Get a DemoMCP 101 eBook
Why Leading Retailers Choose True Fit
Control
  • Keep ownership of your agent, customer experience, and governance while True Fit supplies the fit intelligence.
Speed
  • Connect through MCP and launch across existing platforms without rebuilding fit logic or creating new interfaces.
Scale
  • Deliver consistent apparel and footwear guidance across 25 languages and dozens of global size strings.
Perform
  • Turn high-intent fit questions into confident decisions that support higher conversion and fewer returns.
"Over 70% of AI agent queries for clothes and shoes are fit and size related."
Plug True Fit Into Your Existing AI Agent or Stack
Use the AI agent or conversational platform you already have
Add True Fit like any other skill or action
That’s it. No custom orchestration, no bespoke logic, no new UI.
Learn More
Good questions.
Clear answers.
Who should use True Fit reporting?
How current is the reporting data?
How does True Fit personalize size recommendations?
See what your fit data knows

Turn shopper behavior into smarter action.

See how True Fit Reporting can bring the patterns behind fit, preference, and performance into focus.
Get a Demo