True Fit is the Fit Intelligence Layer for agentic commerce, designed to solve the moment every fashion purchase collapses into: "Will this fit the way I want?"‍
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Fit is more than size. It is how something feels, moves, and fits the shopper's style and intent. Fit intelligence turns real purchase-and-return outcomes into decision-grade guidance, helping shoppers decide whether a specific item will fit the way they want, not just pick a size. The Fit Intelligence Layer is the missing infrastructure that makes shopping agents reliable and trustworthy.

True Fit is built on nearly 20 years of purchase and return data from a global network of retailers, analyzing over $616 billion intransactions from hundreds of millions of shoppers, 60 million unique products from over 91k apparel and footwear brands. True Fit's AI shopping agent and Fit Intelligence deliver personalized size and fit recommendations in real time. The solution intercepts fit doubt before it leads to cart abandonment or costly returns, helping retailers increase conversion, reduce fit-related returns, and generate enriched first-party shopper data to power decisions across merchandising, product, and marketing.

Headquartered in Boston, MA, True Fit partners with leading retailers and brands worldwide todeliver seamless, personalized shopping experiences across every digital commerce channel.To learn more about how True Fit is helping retailers deliver personalized fit experiences atscale, visit www.truefit.com.