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Boston | London | Berlin | Mumbai

PR or Media inquires: communications@truefit.com

Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE


HQ: Boston
60 State Street
12th Floor
Boston, MA 02109

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Europe HQ: London
Thanet House
231-232 Strand,

London, WC2R 1DA


True Fit India
No.306, A-Wing, Boomerang, 
Chandivali Farm Road, Chandivali,
Mumbai, Maharashtra, India, 400072

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What We Do

True Fit is a data-driven personalization platform for footwear and apparel retailers that decodes personal style, fit, and size for every consumer, every shoe, and every piece of clothing. Its Fashion Genome is the industry’s most comprehensive data set and collective in the nearly $2 trillion global apparel and footwear industry. By connecting manufacturing design data from thousands of leading apparel and footwear brands, anonymized consumer order data from hundreds of top retailers, personal preference data from millions of registered True Fit users, and hundreds of millions of anonymous shoppers, it maps the detailed style, fit, size and other technical attributes from clothes and shoes to the detailed style preferences and buying behaviors of millions of individual shoppers.

The Fashion Genome powers the True Personalization Platform, which allows retailers and brands to provide consumers with unparalleled personalization via software-as-a-service, APIs, and data-as-a-service, including consumer preference data, personal style rankings, fit ratings, size recommendations, fit details, and merchandising analytics.

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We organize the world's footwear
and apparel data

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We partner
with the world's
best retailers
and brands

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We understand consumer
preferences and product attributes
to predict what people will love and  keep

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We build and deliver the world's best AI-driven platform for this vertical

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We delight consumers, brands and retailers with growth

T R U E   TO   Y O U

WATCH THE VIDEO
THE

G E N O M E   P L A T F O R M

Consumers know and love your brand because of its unique point of view, signature fits and specific styles.  They don’t want to spend time searching endlessly for the styles they will love in sizes that will fit them. Harness the power of retail data and put relevant styles in front of the right shoppers in the best moment, across channels like email, call center and in store.

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While the fight against Covid-19 continues in cities and countries around the world, many retailers are starting to think about their path to recovery, including opening their brick and mortar stores ...

These Fashion Retailers Saw Total Checkouts Up an Average of 64% in April

So far we've learned that, while AOV and UPT is still down, consumers are personally open to buy and and that shopper demand for personalization is unseasonably high. So what types of retailers are se ...

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