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Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Boston
60 State Street
12th Floor
Boston, MA 02109
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Europe HQ: London
1st Floor, Golden Cross House
8 Duncannon Street
London, WC2N 4JF

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What We Do

True Fit is a data-driven personalization platform for footwear and apparel retailers that uses rich connected data and machine learning to enable personal experiences for fashion retailers. It has organized the largest platform of apparel and footwear data through its partnerships with thousands of top brands, the world’s leading retailers, and millions of consumers. True Fit mapped the first-ever Genome™ for footwear and apparel.  This unparalleled data set is the fuel for deep personalization, which helps retailers and brands unlock digital growth in the nearly $2 trillion footwear and apparel industry.

True Fit's Genome powers a rich suite of personalization products, including its award-winning Confidence Engine™, allowing retailers to provide highly personalized fit ratings and size recommendations to shoppers, resulting in dramatic increases to net revenue. True Fit is also helping to unlock digital growth with its Discovery Engine™, which allows retailers to curate highly personalized collections to each consumer through personal style rankings that leverage its deep understanding of both users and garments.  True Fit’s Confidence & Discovery Engines can be accessed via APIs to further personalize experiences for browse, search, email marketing, retargeting, in store clientelling, or chatbots.  True Insight™ is its transformative BI suite for apparel / footwear brands and retailers which provides unparalleled insights to optimize marketing, merchandising and product development.



Finding One’s True Fit Isn’t Just About Size

It’s about understanding the convergence of fit, personal style, and what flatters every body. Your company deserves more than just a simplistic size calculator or generic size chart.

Fit Is Strategic For Your Brand

Consumers know and love your brand because of its unique point of view and signature fits. Your brand’s identity and its value is inseparably connected to its fit and style, which you have developed and evolved over many years with significant investment. Consumers who have a successful fit experience with your brand or at your store are 81% likely to buy your brand again.

This is where True Fit can help. Don’t put your brand’s fit and fate in the hands of a rudimentary size-only calculator or generic size chart. You deserve a more sophisticated approach.


Genome | Because Details Matter


Confidence Engine

Shop with Confidence. Eliminate the Guesswork


Shop True to You

by True Fit

Every Body. Every Wear.
retailer insights


Unparalleled Data = Unparalleled Insight

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