

Enable size and fit confidence within any shopping assistant or chat interface — powered by True Fit’s trusted data and experience serving leading apparel and footwear retailers.
A shopper should not need 8 tabs, 6 reviews, 3 size charts, ChatGPT, Claude, and a guess just to decide if one pair of jeans will actually work for them.
That is exactly the kind of friction True Fit’s Agentic Shopping Agent is built to remove.
In the demo, a shopper asks the same questions they already have in their head while shopping online. Instead of making them hunt through reviews, product copy, and size charts, the agent responds with personalized fit guidance powered by True Fit’s native fit intelligence.
This is where AI shopping becomes more useful for fashion: not just helping shoppers find products, but helping them buy with confidence.
Over 70% of the questions shoppers ask AI agents are about size and fit. True Fit is listed by Datanyze as the #1 software in Size and Fit Prediction, with 72.67% market share and more than 319 companies using the technology.
That market position matters because fit is not a problem most retailers can solve with a chatbot alone. It requires intelligence built from real shopper behavior, product data, purchase outcomes, and return signals.



Powered by shoppers and enhanced by AI, True Fit is the industry’s leading fit solution.
Trusted on 11 billion+ PDPs by hundreds of global retailers, tens of thousands of brands and 82 million+ active True Fit users.
Complete the form to schedule a complimentary demo with a True Fit expert.


A generic AI answer may help a shopper understand a product.
A trusted fit answer can help them decide whether to buy it.
That is the difference True Fit is built for.

For retailers, AI should do more than create a better interface. It should help protect conversion, margins, and trust at the moment a shopper is deciding whether to buy.