In 90 seconds, see how True Fit helps shoppers:

Ask natural fit questions directly from the product detail page
Get personalized answers grounded in fit intelligence, not generic product summaries
Understand size, stretch, structure, waist, inseam, hem, and confidence before they buy
Reduce the uncertainty that leads to hesitation, size bracketing, exchanges, and avoidable returns

Powering
the Future
of Agentic Commerce —
AI that understands your shoppers

Enable size and fit confidence within any shopping assistant or chat interface — powered by True Fit’s trusted data and experience serving leading apparel and footwear retailers.

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AI shopping is moving fast. Fashion fit still needs real intelligence.

A shopper should not need 8 tabs, 6 reviews, 3 size charts, ChatGPT, Claude, and a guess just to decide if one pair of jeans will actually work for them.

That is exactly the kind of friction True Fit’s Agentic Shopping Agent is built to remove.

In the demo, a shopper asks the same questions they already have in their head while shopping online. Instead of making them hunt through reviews, product copy, and size charts, the agent responds with personalized fit guidance powered by True Fit’s native fit intelligence.

This is where AI shopping becomes more useful for fashion: not just helping shoppers find products, but helping them buy with confidence.

The shopper questions that make or break the purchase

Understanding built on real outcomes, continuously enriched, and able to adapt to feedback loops as behavior evolves.

Will this actually fit me?
Will it run small?
Will it stretch or keep its structure?
Where will the waist, inseam, and hem hit?
Will it feel as good in real life as it looks online?
Can I trust this recommendation?

These questions cannot be guessed away. They require real fit intelligence grounded in what shoppers actually buy, keep, return, exchange, and repurchase.

Market proof

Trusted fit intelligence, already proven in market

Over 70% of the questions shoppers ask AI agents are about size and fit. True Fit is listed by Datanyze as the #1 software in Size and Fit Prediction, with 72.67% market share and more than 319 companies using the technology.

That market position matters because fit is not a problem most retailers can solve with a chatbot alone. It requires intelligence built from real shopper behavior, product data, purchase outcomes, and return signals.

#1

Software in Size and Fit Prediction according to Datanyze

72.67%

Listed market share in fit prediction

319+

Companies listed as using the technology
Customer proof

Outcomes retailers can connect to business performance

True Fit shoppers more than doubled conversion rates, order rates increased 38.51%, and average order value grew 6%.

ASICS saw a 150% increase in conversion from product page to cart, with True Fit shoppers converting at 7.4% compared to 2.4% for non-True Fit shoppers.

Moosejaw reduced size bracketing rates by 24%, decreased the percentage of size bracketers by 34%, and reduced sequential size bracketing by 18%.

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Join the Agentic Commerce Revolution

Retailers are rapidly adopting conversational AI to assist discovery and conversion, yet most agents fall short of addressing the most critical purchase hesitation: “What size should I buy?”

The True Fit Conversational Agent extends our proven fit and sizing intelligence into the conversational flow, eliminating purchase hesitation and driving measurable lifts in conversion and customer satisfaction.

Whether your brand already has a conversational shopping agent or is exploring new AI experiences, True Fit seamlessly integrates fit guidance into your digital ecosystem — no retraining required.

Transform Data into Fit Guidance

Powered by shoppers and enhanced by AI, True Fit is the industry’s leading fit solution.

Trusted on 11 billion+ PDPs by hundreds of global retailers, tens of thousands of brands and 82 million+ active True Fit users.

Complete the form to schedule a complimentary demo with a True Fit expert.


Trusted Fit Intelligence, Not Just Generic AI

Most retailer chatbots surface catalog details or order status — not nuanced fit logic.The True Fit Conversational Agent is different. It draws from a decade of apparel-specific data science and proven outcomes across global retailers, providing reliable, privacy-compliant fit recommendations your shoppers can trust.

Drive Better Business Outcomes

Turn conversation into conversion. Whether embedded into an existing agent or deployed as a standalone Fit Assistant, the True Fit Conversational Agent brings proven, apparel-specific intelligence to every shopper interaction — improving engagement, reducing returns, and building trust through fit confidence.
Flexible Integration: Compatible with or without an existing agent via A2A.
Trusted Intelligence: Built on True Fit’s extensive data, proprietary recommendation models, and experience supporting apparel and footwear retailers worldwide. 
Scalable and Secure: Built for enterprise-level performance, privacy, and uptime.
Cross-Channel Reach: Extend fit confidence into emerging, high-engagement conversational and marketplace channels.

Bring conversational fit guidance to your shoppers.

See how True Fit’s Conversational Agent enhances your customer experience and drives confident, high-converting purchases.
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For digital retail teams

Why this matters for digital retail teams

For ecommerce, merchandising, digital product, and CX teams, fit uncertainty shows up every day in the places teams already watch:
PDP hesitation.
Size chart clicks.
Review scanning.
Chat questions.
Cart abandonment.
Multi-size orders.
Exchanges.
Returns.

A generic AI answer may help a shopper understand a product.

A trusted fit answer can help them decide whether to buy it.

That is the difference True Fit is built for.

What True Fit helps retailers do

Answer fit questions earlier

Help shoppers understand size, fit, stretch, structure, waist, inseam, hem, and confidence before they leave the PDP.

Replace guesswork with fit intelligence

Give shoppers guidance grounded in real shopper, product, purchase, and return outcome data, not only product copy, reviews, or static size charts.

Connect AI shopping to business outcomes

Help digital teams improve confidence across the moments that influence conversion, AOV, exchange behavior, return rate, and repeat purchase.
Business impact

Less uncertainty. Less regret. Fewer avoidable returns.

For retailers, AI should do more than create a better interface. It should help protect conversion, margins, and trust at the moment a shopper is deciding whether to buy.

True Fit helps create:
Less uncertainty before checkout
Less regret after delivery
Fewer avoidable returns for retailers
More confident purchase decisions
Better shopper trust across future purchases

Give shoppers fit answers before they leave the PDP

See how True Fit can help your team deliver personalized fit guidance inside the shopping experiences your customers already use.
Common questions
Answers to common questions about True Fit’s Agentic Shopping Agent and how fit intelligence supports AI shopping experiences.
What is True Fit’s Agentic Shopping Agent?
How is this different from a generic AI shopping agent?
Can True Fit connect fit intelligence into other AI shopping experiences?