Roolee is self-described as a “women’s clothing brand inspiring self-love and sisterhood.” With a large online presence on the brand’s ecommerce site and across social media, the brand promotes empowered messaging alongside its cute and comfortable pieces. ROOLEE's mission includes the“A World of Sisters”initiative, founded by the brand’s founder. This movement encourages women to support one another, rather than engaging in criticism or judgement.
ROOLEE's partnership with True Fit helps diminish any hesitancy when shopping online by offering personally curated style, size, and fit recommendations. Now, women can feel confident when finding their best-fitting styles in dresses, knits, denim and more with True Fit.
"ROOLEE has always focused on providing fashionable, comfortable clothing to our customers. Adding True Fit is like an online dressing room for our customers and will enhance our ability to provide the perfect fit."
- Chad Champlin, CEO ROOLEE
Shoppers can choose from personally curated style, size, and fit recommendations that best match their preferences and receive more accurate recommendations through the “True to You” feature on ROOLEE's site.
For stylish, comfortable pieces just in time for fall shop atROOLEEusing True Fit today!