AI-POWERED SIZE & FIT PERSONALIZATION

We know what fits because we know what came back.

True Fit's AI connects each shopper's fit history with product sizing data from 29,000 brands, plus 20 years of purchase and return outcomes, to deliver one size recommendation they can trust.

2–4× lift

Conversion rate

Up to 50%

Less size bracketing

82M+

Active shoppers

See True Fit in action

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The world's most loved brands partner with True Fit to grow conversion, profitability and customer loyalty.

66 North

Aetrex

Altra Running

Ann Summers

APL Athletic Propulsion Labs

Ariat International

Atmosphere

BA&SH

Boathouse Row Hamilton Inc.

Boggi

Carhartt

Dia & Co

Dick's Sporting Goods

Discount Dance Supply

Dr. Martens Australia

FEW MODA

First Tactical LLC

Flynn & O Hara Uniforms, Inc.

Forever New Clothing

Franne Golde

Fullbeauty Brands

GEOX

Golf Galaxy

GORUCK LLC

Greyson Clothier

Holt Renfrew

Hype DC Australia

J. C. Penney Company, Inc.

JOLYN

J. P. Boden & Co. Limited

Kmart Australia

Lands' End

L'Equipeur

LK Bennett Group Ltd.

Lululemon

Mark's

Marks & Spencer

Myer

N Brown Group Plc

Pacific Sunwear

PEARL iZUMi

PGA Tour Superstore

Platypus Australia

Princess Polly

Public Lands

QVC Europe

RALPH LAUREN EUROPE SARL

Rodd & Gunn

Skechers Australia

Sporting Life

Stylerunner Australia

Taking Shape

Target Australia

Teva

The Very Group

Timberland Australia

Toast

Todd Snyder

TravisMathew LLC

True Classic

TSC Today’s Shopping Choice

Ugg

Unique Vintage, Inc.

Vans Australia

Walmart Canada

Western Glove Works

Worldwide Golf Shops

Fueled by the Fashion Genome.

True Fit's cross market dataset produces the highest quality fit experience for your shoppers.
Plug fashion’s largest dataset into your PDP today and get started.

82M

Active Users

29K

Brands

21B

PDPs Served Annually

case Study

PacSun partnered with True Fit to improve the digital customer experience by elevating shopper confidence when it came to size and fit across their vast catalog, categories and brands.

13%

Conversion Lift

40%

Order Rate Lift

4.7%

Incremental Revenue Lift

In good company

The world's most loved brands partner with True Fit to grow conversion, profitability and customer loyalty.

Explore True Fit for your business.

True Fit for Shopify.

True Fit is now available in the Shopify App Store! Install the leading AI fit platform on your retail site in just minutes.