FatFace has partnered with data-driven fit personalization platform, True Fit, in a bid to enhance digital shopping experiences across growth regions.
FatFace is a British, family, lifestyle clothing brand that is Made for Life. With a unique heritage, the brand creates product ranges across womens, mens, kids, footwear and accessories. FatFace is a multichannel retailer with a thriving international digital business as well as over 180 stores in the UK, 20 stores in the US and a highly engaged social community. With sustainability at its core, the brand focuses on three key pillars – product, planet, and community.
Devoted to style, dedicated to sustainability and growing, FatFace tapped True Fit earlier this year to improve customer satisfaction digitally, driving new customer acquisition and reducing fit-related returns. True Fit was implemented on the site as part of its ambitious digital transformation journey. FatFace is leveraging True Fit’s Fashion Genome™, the world’s largest connected data set for apparel and footwear, which brings together data from 80 million active members and 17,000+ brands, to unlock insights and serve fit personalisation to shoppers. Fit personalization is critical to their new customer acquisition strategy because it builds confidence into the buying journey whether the shopper is new to the brand or new to a category within its brand.
FatFace will also leverage True Fit’s solution to unlock insights, data and analytics to improve fit consistency across their range and learn more about their loyal shoppers’ preferences to provide greater personalisation over time.
- Liam Price, Head of Digital at FatFace
Liam Price, Head of Digital at FatFace, said: “Adopting True Fit is about winning on two fronts – by improving conversion, revisit rates and average order value on the one side, and preventing returns on the other. It will help us continue to deliver on our promise to our customers, which is to help them find the products they are looking for, but also help them hold onto these items and keep them, because they are the perfect fit.”
Sarah Curran, MBE, MD EMEA at True Fit, commented: “FatFace is a brand that recognises two essentials about online retail today. First, that consumers need assistance evaluating and understanding the fit of a brand when shopping digitally. Secondly, consumers have so many choices as they shop digitally. Fit technology engenders long-term loyalty for shoppers who can now have a great first experience with a new brand or category.”